On the first page of this article series, I talked about using Facebook and Twitter to generate more interest for your ebusiness.
In here, let me talk about LinkedIn and blogging.
Let me tell you how you can use them to your advantage.
Blogging.
Blogs are effective marketing tools; they've always been.
They're pretty popular to online users not just because they're always updated but also because they usually sound more conversational and online users happen to like that.
Starting a business blog is relatively simple these days.
You can either go with free or paid platforms.
With those free ones, you will not need to shell out money but there would be limitations.
With those paid ones, you'll be able to use amazing tools that can certainly help in making your blog more powerful.
Start by securing a domain name that will best represent your business or make use of keywords that your target audience usually use each time they're looking for information related to your products and services.
Then, commit to updating your blog on a regular basis.
Fill it up with useful, great content.
Ensure that your topics are related to your niche and that they're interesting to the eyes of your target audience.
For best results, make it easier for your visitors to share your blog content.
Install useful plug-ins that these people can use to share your great content via Twitter, Facebook, and or other blogs.
If your content is phenomenal, you can be assured that it'll get out there in no time.
Linkedln.
This is a business oriented site specifically created for professionals.
And just like Twitter and Facebook, it has a huge following.
So, start your own account and as much as possible, use the name of your business or the keywords related to your products.
If this is the first time you've heard about this site, it'll be best if you read other articles containing in-depth information so you'll know exactly how it works.
Once you do, start looking for groups related to your chosen niche.
Join conversations so you can establish your expertise in your niche and so you can expand your network.
Don't forget to ask your previous customers to post recommendations on your profile as these can definitely help in attracting more potential clients.
Blog hopping and posting.
As I said earlier, blogs are some of the most visited sites in the World Wide Web.
So, you would want to be visible on them.
Start by searching for the top 10 blogs or even forums related to your products and services.
Pay attention to the comments left by other visitors and whenever possible, answer questions and provide useful information.
The idea here is to make yourself known and to be recognized as somebody who's extremely knowledgeable in your field.
Each time you leave an interesting post/reply, make sure that you give people a valid reason to check out your own blog.
I suggest that you give them just enough information to pique their curiosity and leave them wanting for more.
Works all the time!
In here, let me talk about LinkedIn and blogging.
Let me tell you how you can use them to your advantage.
Blogging.
Blogs are effective marketing tools; they've always been.
They're pretty popular to online users not just because they're always updated but also because they usually sound more conversational and online users happen to like that.
Starting a business blog is relatively simple these days.
You can either go with free or paid platforms.
With those free ones, you will not need to shell out money but there would be limitations.
With those paid ones, you'll be able to use amazing tools that can certainly help in making your blog more powerful.
Start by securing a domain name that will best represent your business or make use of keywords that your target audience usually use each time they're looking for information related to your products and services.
Then, commit to updating your blog on a regular basis.
Fill it up with useful, great content.
Ensure that your topics are related to your niche and that they're interesting to the eyes of your target audience.
For best results, make it easier for your visitors to share your blog content.
Install useful plug-ins that these people can use to share your great content via Twitter, Facebook, and or other blogs.
If your content is phenomenal, you can be assured that it'll get out there in no time.
Linkedln.
This is a business oriented site specifically created for professionals.
And just like Twitter and Facebook, it has a huge following.
So, start your own account and as much as possible, use the name of your business or the keywords related to your products.
If this is the first time you've heard about this site, it'll be best if you read other articles containing in-depth information so you'll know exactly how it works.
Once you do, start looking for groups related to your chosen niche.
Join conversations so you can establish your expertise in your niche and so you can expand your network.
Don't forget to ask your previous customers to post recommendations on your profile as these can definitely help in attracting more potential clients.
Blog hopping and posting.
As I said earlier, blogs are some of the most visited sites in the World Wide Web.
So, you would want to be visible on them.
Start by searching for the top 10 blogs or even forums related to your products and services.
Pay attention to the comments left by other visitors and whenever possible, answer questions and provide useful information.
The idea here is to make yourself known and to be recognized as somebody who's extremely knowledgeable in your field.
Each time you leave an interesting post/reply, make sure that you give people a valid reason to check out your own blog.
I suggest that you give them just enough information to pique their curiosity and leave them wanting for more.
Works all the time!
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