Buzz marketing is a new form of marketing, that is emerging right in front of our eyes.
This powerful tool, can bring your business to a whole new level.
In this article, I will try answer, all questions you might have about it.
So, what is buzz marketing? It's about generating traffic around you and your brand, in social media.
It's about building brand awareness and image, by keeping in touch, with your perspective customers, using social media.
Finally, it's about creating groups of people, loyal to your brand, by establishing strong positive relations, based on partnership and understanding.
How is it different, from other forms of marketing? Buzz marketing can't be treated as something separate, from your general marketing plan.
It's only a tool, that can generate movement around your brand, through social media.
Buzz marketing is inseparable, from new technologies and the Internet.
Therefore, it must respect basic rules of the Internet society: equality, partnership and freedom of speech.
By allowing your brand to exist in the social space, you agree to regard your subscribers as partners: listen to them, respond and try to understand, what drives them.
Doing so, will give you deep insight into their minds.
Can any business, benefit from buzz marketing? Yes! No matter what your business is about, establishing a positive image is a must these days.
Remember, social media have become, a very important part of our daily lives.
Most of us, check their favorite social portal, even before checking email.
You simply can't ignore so many people, who are waiting to talk to you and get to know you.
And by you, I mean your business and you.
Your company can't be impersonal.
OK, so where should I start? First, establish a strong presence in social media, both international like Facebook or Twitter and indigenous to your country.
Be creative and let your profiles be your business card.
Remember, your goal is not to sell something, but to inform, who you are and why it's worth to do business with you.
Establishing relations is a long process, so be patient.
The hard part is monitoring, what's going on, on your profiles.
You have to be quick and respond as soon as possible.
24 hours is an absolute maximum.
Finally, keep your profiles updated at all times.
But, there are so many social networks, portals etc.
Which should I choose? That's true, there is an enormous amount of different social media in the Internet, but nobody said, you have to be present in each and every one of them.
General rule is to stick with those, popular in your home country, if you operate locally or those that fit, to your target group.
Search the Internet, for data on social media.
There are numerous reports, providing insight on the subject.
Right, I'm in and everything is fine, until someone starts to complain about my business.
What should I do? Don't panic! It's normal and healthy for your business.
There always be someone unhappy, who is willing to share his unhappiness, with other people.
That's what social media are also for...
unfortunately.
First thing you need to do, is be 100% sure, if the complaint is valid or not.
The worst thing that can happen is a situation, where you deny the accusation and it turns out to be true.
If you are sure, the person is incorrect, deny and explain.
Describe in detail, why such situation couldn't happen.
Be polite, show that you care.
That's all.
On the other hand, if the complaint is valid, admit it, apologize and promise it will not happen again.
If the error was serious, it might be a good idea, to offer some kind of compensation.
Everything must be done publicly! I've done everything I could, yet the unhappy one is still unhappy...
If you did everything right: apologized, offered compensation and it had no effect, then there is nothing more you can do.
Still, other people will notice, that you've done your best and at some point, will start to ignore the unhappy one.
A valid argument is one thing, lamenting all the time is another.
You can't complain about one thing, for a long time.
Social media work fast and people get bored quickly, which is fortunate for you.
And when can I have a vacation? From social media? Never! Once you are in, there is no going back.
Remember, you may sleep or go out, but your business must stay on guard, around the clock.
This powerful tool, can bring your business to a whole new level.
In this article, I will try answer, all questions you might have about it.
So, what is buzz marketing? It's about generating traffic around you and your brand, in social media.
It's about building brand awareness and image, by keeping in touch, with your perspective customers, using social media.
Finally, it's about creating groups of people, loyal to your brand, by establishing strong positive relations, based on partnership and understanding.
How is it different, from other forms of marketing? Buzz marketing can't be treated as something separate, from your general marketing plan.
It's only a tool, that can generate movement around your brand, through social media.
Buzz marketing is inseparable, from new technologies and the Internet.
Therefore, it must respect basic rules of the Internet society: equality, partnership and freedom of speech.
By allowing your brand to exist in the social space, you agree to regard your subscribers as partners: listen to them, respond and try to understand, what drives them.
Doing so, will give you deep insight into their minds.
Can any business, benefit from buzz marketing? Yes! No matter what your business is about, establishing a positive image is a must these days.
Remember, social media have become, a very important part of our daily lives.
Most of us, check their favorite social portal, even before checking email.
You simply can't ignore so many people, who are waiting to talk to you and get to know you.
And by you, I mean your business and you.
Your company can't be impersonal.
OK, so where should I start? First, establish a strong presence in social media, both international like Facebook or Twitter and indigenous to your country.
Be creative and let your profiles be your business card.
Remember, your goal is not to sell something, but to inform, who you are and why it's worth to do business with you.
Establishing relations is a long process, so be patient.
The hard part is monitoring, what's going on, on your profiles.
You have to be quick and respond as soon as possible.
24 hours is an absolute maximum.
Finally, keep your profiles updated at all times.
But, there are so many social networks, portals etc.
Which should I choose? That's true, there is an enormous amount of different social media in the Internet, but nobody said, you have to be present in each and every one of them.
General rule is to stick with those, popular in your home country, if you operate locally or those that fit, to your target group.
Search the Internet, for data on social media.
There are numerous reports, providing insight on the subject.
Right, I'm in and everything is fine, until someone starts to complain about my business.
What should I do? Don't panic! It's normal and healthy for your business.
There always be someone unhappy, who is willing to share his unhappiness, with other people.
That's what social media are also for...
unfortunately.
First thing you need to do, is be 100% sure, if the complaint is valid or not.
The worst thing that can happen is a situation, where you deny the accusation and it turns out to be true.
If you are sure, the person is incorrect, deny and explain.
Describe in detail, why such situation couldn't happen.
Be polite, show that you care.
That's all.
On the other hand, if the complaint is valid, admit it, apologize and promise it will not happen again.
If the error was serious, it might be a good idea, to offer some kind of compensation.
Everything must be done publicly! I've done everything I could, yet the unhappy one is still unhappy...
If you did everything right: apologized, offered compensation and it had no effect, then there is nothing more you can do.
Still, other people will notice, that you've done your best and at some point, will start to ignore the unhappy one.
A valid argument is one thing, lamenting all the time is another.
You can't complain about one thing, for a long time.
Social media work fast and people get bored quickly, which is fortunate for you.
And when can I have a vacation? From social media? Never! Once you are in, there is no going back.
Remember, you may sleep or go out, but your business must stay on guard, around the clock.
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