While you can't learn everything you need to know about making the big bucks in teleseminars in a few minutes from this article, here are some key tips about what you must do to ever have a chance at those high-ticket teleseminar trainings: 1.
Your offerings must be infotainment Yes your goal is to teach people something, whether that's literally the steps to take to do something, or life lessons that'll help people improve their lives.
However, in doing so, it also has to be entertaining.
If people don't have fun, or feel inspired, or sense your energy and passion for your subject, it's over.
2.
Don't ever promote a free teleseminar as if it were a live event when it's pre-recorded! There are currently a handful of pretty well-known gurus out there who will send out notices to their lists, invite them to free teleseminars and make a big show that they and their guest will be on at one of two times, and you must drop everything to be on the call because it will not be recorded.
Then you get on the call and see very obviously that it is not a live call at all, but a pre-recorded lengthy interview with about half the time allotted to selling their pricey mega course.
Now of course you're going to want to sell your own high-ticket trainings too, but there's a right and wrong way.
Misleading your audience is the wrong way.
3.
Don't underestimate the value of your content And this doesn't just apply to teleseminars, it applies to all your information products and services.
It's absolutely true that you need to do some free events whether to build your list, preview a much more comprehensive training, to assist a joint venture partner, as a goodwill gesture, etc.
But there are way too many people out there giving away way too much of their content for free, when they could be, and should be, charging for at least a portion of it.
What you know always has value.
If you're not charging for a certain item of content, there must be a solid business reason for it.
You must already have a plan in place for how you'll monetize at least indirectly every single free offering you make, and not offer something for free because you're simply afraid of asking for the money.
4.
Absolutely under promise and over deliver Here's a tale of two high-ticket teleseminar training programs I took about a year ago.
Both were the most expensive events I had ever signed up for in my life offered from well-known, respected people in their fields.
So how were they? One teleseminar offering left me feeling ripped off for many reasons.
The expert trainer's content ended up being weak in actually delivering on the promise of what I would learn, he was stingy with his Q&A time and often mocked the questions of those who asked them, and one of the important bonuses used as an incentive to get people to sign up has not been delivered still after several months of back pedaling.
The other teleseminar training program was honestly a joy to be part of.
The expert was fun, down-to-earth, engaging and a super motivator.
He and his co-facilitator encouraged our interactivity, and, in addition to the original, regularly-scheduled sessions offered, after each week's main session, we took a 15-minute break and had an unadvertised 2-3 hour Q & A session that same night as well! We got about 15 extra hours of that expert's time over the course of that training series, and he never stopped answering questions each time until he got to them all.
So when the next offering from each of these people came about, what did I do? Of course I passed on the next offering of the class that left me cold with disappointment.
On the other hand, I was one of the first people to sign up for the next mega program from the expert who had over delivered.
Your offerings must be infotainment Yes your goal is to teach people something, whether that's literally the steps to take to do something, or life lessons that'll help people improve their lives.
However, in doing so, it also has to be entertaining.
If people don't have fun, or feel inspired, or sense your energy and passion for your subject, it's over.
2.
Don't ever promote a free teleseminar as if it were a live event when it's pre-recorded! There are currently a handful of pretty well-known gurus out there who will send out notices to their lists, invite them to free teleseminars and make a big show that they and their guest will be on at one of two times, and you must drop everything to be on the call because it will not be recorded.
Then you get on the call and see very obviously that it is not a live call at all, but a pre-recorded lengthy interview with about half the time allotted to selling their pricey mega course.
Now of course you're going to want to sell your own high-ticket trainings too, but there's a right and wrong way.
Misleading your audience is the wrong way.
3.
Don't underestimate the value of your content And this doesn't just apply to teleseminars, it applies to all your information products and services.
It's absolutely true that you need to do some free events whether to build your list, preview a much more comprehensive training, to assist a joint venture partner, as a goodwill gesture, etc.
But there are way too many people out there giving away way too much of their content for free, when they could be, and should be, charging for at least a portion of it.
What you know always has value.
If you're not charging for a certain item of content, there must be a solid business reason for it.
You must already have a plan in place for how you'll monetize at least indirectly every single free offering you make, and not offer something for free because you're simply afraid of asking for the money.
4.
Absolutely under promise and over deliver Here's a tale of two high-ticket teleseminar training programs I took about a year ago.
Both were the most expensive events I had ever signed up for in my life offered from well-known, respected people in their fields.
So how were they? One teleseminar offering left me feeling ripped off for many reasons.
The expert trainer's content ended up being weak in actually delivering on the promise of what I would learn, he was stingy with his Q&A time and often mocked the questions of those who asked them, and one of the important bonuses used as an incentive to get people to sign up has not been delivered still after several months of back pedaling.
The other teleseminar training program was honestly a joy to be part of.
The expert was fun, down-to-earth, engaging and a super motivator.
He and his co-facilitator encouraged our interactivity, and, in addition to the original, regularly-scheduled sessions offered, after each week's main session, we took a 15-minute break and had an unadvertised 2-3 hour Q & A session that same night as well! We got about 15 extra hours of that expert's time over the course of that training series, and he never stopped answering questions each time until he got to them all.
So when the next offering from each of these people came about, what did I do? Of course I passed on the next offering of the class that left me cold with disappointment.
On the other hand, I was one of the first people to sign up for the next mega program from the expert who had over delivered.
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