1.
First, get to know your target audience so you will not need to do the guessing game when deciding on the information that you'll include in your content.
Contact your target readers and build an ongoing communication with them.
It's important that you have a clear idea about what they are looking for when reading articles so you can easily impress them.
2.
Set your articles apart from the rest.
You don't want your articles to sound like rewrites and you don't want to just repeat the information that were offered by your competitors.
Make your articles stand out from the rest by offering your readers with hot, unique content.
3.
Keep it simple.
The good thing about writing articles for the web is that you don't need to use big, fancy words just to capture the attention of your readers.
You see, most online users prefer articles that are very easy to understand.
So, use the terms that they would normally use on their everyday conversation to easily promote better understanding.
4.
Make it scannable.
It's better if you make your articles easy on the eyes to promote further reading.
You can do this by keeping your sentences and most especially, your paragraphs shorter.
Use subheadings as much as possible to give your readers an idea on what your next paragraph is all about.
Also, present your tips and step-by-step guides using bullet or number list.
5.
Make it informative.
Ensure that your readers will not need to check out other online resources just to understand your main topic.
This can happen if you offer them with every bits of information they need.