Using blogs for marketing is one of the smartest things to do now in the internet world.
A blog can be updated quick with new information.
You don't have to be a technical guy with crazy computer knowledge to operate a blog.
For this one reason alone I think blogs for marketing are a go.
If you are an internet marketer or you have a brick and mortar store front you will separate yourself from the competition using blogs.
Time is money,let me give you an example.
Let's say you own a restaurant, and your restaurant gets a good review.
You need a link in that article back to your blog for exposure.
Through exposure you will have people wanting to know more about your restaurant, and in the process you can have special offers to potential customers who want to eat at your restaurant.
Who knows you may be able to create a reservation list that people pay for ahead of time.
Using a blog gives you the ability to post a coupon,special holiday meals, and your favorite restaurant recipes.
There might even be a demand for your restaurants recipes in a book that you could sell.
You could make and sell your own restaurant gift cards on your blog.
Using blogs for marketing is just having the ability to post information quickly saving you time and money.
You might even have a fan base of readers who promote your business through word of mouth.
The restaurant example i used can be applied to any business, you just have do your marketing research to learn what kind of content to put on your blog.
Content is the driving force for having a blog.
How well you use blogs for marketing will determine how much money you make.