Article writing and article marketing are very effective ways to get your message out on the internet.
Article marketing is one of the few no cost means of advertising.
Not only is the no cost benefit a great reason to use article marketing, the potential audience reach is astounding because it is an internet based marketing model.
The article can potentially be viewed by scores of people all over the world.
How does the article writer best approach the task of putting the article together to get the most traffic to the article once it has been published? Well, as in all aspects of information on the internet, the search engines must be taken into consideration.
People type words or groups of words into the search engines to find information on whatever topic they are looking for.
In article marketing, keywords and potential search terms should be researched by the writer before the article is written.
While general keyword research is extremely important, it is wise to dig a little deeper into related words and longtail phrases to expand the reach of the article in the search engines.
SEO, or search engine optimization, is an important consideration when putting anything on the internet.
SEO is as important in article writing and article marketing as it is in website design.
The article writer should be seeking to have the article show up in a number of search results covering a range of keywords and keyphrases.
Keyword research and searching for multiple word phrases does not require the article writer to have all the latest expensive tools or subscriptions.
It is possible to find a wealth of words and phrases with free tools.
Google's free tools will provide huge amounts of related keywords and phrases.
The main objective of using related words and phrases is to simply get more search engine traffic.
For example, if an article is about diets, the word "diet" is highly competitive and will be rather difficult to rank for.
A multiple word phrase for this example might be "how to lose 10 pounds fast".
That is a phrase someone might type in and search for.
Using these type of terms will also help the article rank higher because the search engines love a piece of information to be full of related content.
For the article marketer, including related keywords and longtail phrases in each article will bring increased search engine traffic and more readers.
The research involved is a small price to pay for the benefits received.
Article marketing is one of the few no cost means of advertising.
Not only is the no cost benefit a great reason to use article marketing, the potential audience reach is astounding because it is an internet based marketing model.
The article can potentially be viewed by scores of people all over the world.
How does the article writer best approach the task of putting the article together to get the most traffic to the article once it has been published? Well, as in all aspects of information on the internet, the search engines must be taken into consideration.
People type words or groups of words into the search engines to find information on whatever topic they are looking for.
In article marketing, keywords and potential search terms should be researched by the writer before the article is written.
While general keyword research is extremely important, it is wise to dig a little deeper into related words and longtail phrases to expand the reach of the article in the search engines.
SEO, or search engine optimization, is an important consideration when putting anything on the internet.
SEO is as important in article writing and article marketing as it is in website design.
The article writer should be seeking to have the article show up in a number of search results covering a range of keywords and keyphrases.
Keyword research and searching for multiple word phrases does not require the article writer to have all the latest expensive tools or subscriptions.
It is possible to find a wealth of words and phrases with free tools.
Google's free tools will provide huge amounts of related keywords and phrases.
The main objective of using related words and phrases is to simply get more search engine traffic.
For example, if an article is about diets, the word "diet" is highly competitive and will be rather difficult to rank for.
A multiple word phrase for this example might be "how to lose 10 pounds fast".
That is a phrase someone might type in and search for.
Using these type of terms will also help the article rank higher because the search engines love a piece of information to be full of related content.
For the article marketer, including related keywords and longtail phrases in each article will bring increased search engine traffic and more readers.
The research involved is a small price to pay for the benefits received.
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