- No one enjoys visiting a website and having to wait for the various page elements to load. But if you use an outdated host or have too many large files on your site, that's exactly what will happen. Though it's OK to give your site plenty of attractive design elements, they shouldn't prevent your site from loading in a period of a few seconds. If a potential customer gets frustrated at having to wait for your site to load, she may choose to take her online business elsewhere.
- Some sites are remarkably easy to navigate, with clear menus, a logical order of content and a simple design. Other sites, while perhaps more eye-catching, can be difficult to navigate. If you're running a website for your business, for example, your company's information, prices and your contact information should be easy to locate.
- Consumers know that Web-based advertising is necessary, and accept it to a certain point. But if a site has an abundance of ads that distract the visitor, or pop-up ads that are annoying and may even contain malware, visitors will be dissuaded from visiting your site. If you have advertising on your website, keep it subtle, so that is doesn't distract visitors from your content.
- One of the appeals of a website, as opposed to print communication, is that it can always have new, updated content. A method to keep visitors coming back to your site is to continue to provide new content. A stagnant website won't encourage frequent visitors; once someone has seen your page, he doesn't have a reason to return on a regular basis if there are no new updates. If you routinely post new content, however, people will want to keep returning.
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