In a field where volume is important, it is easy to forget about quality.
This applies to article marketing where one of the keys to success is to produce numerous articles and distribute them everywhere in order to receive attention from the readers.
However, with these in mind, entrepreneurs are slowly forgetting to consider whether their articles would really be helpful for their business.
Since all they care about is producing thousands of articles, they no longer bother to think about the content.
As long as they have the right keywords and are appearing in the first pages of major search engines such as Yahoo, MSN and Google, they have no problem with it.
If you do not want to become like these people, all you have to do is remember three P's: preparation, planning and passion.
Preparation and planning are necessary in article marketing because without these two, your articles would be senseless and would not appeal to the readers.
The keywords might lead the readers to the articles but once they see the content, they would lose their interest.
You have to carefully plan how your articles would go about and make sure that they would only talk about your products and services.
The third P you should never be without is 'passion'.
In order to convince other people to buy something, you have to convince them that you are passionate about what you do.
Just like having a conversation, passion also shows in your writing.
If you fail to show passion in your articles, you will also fail to capture the interest of the readers.