At this time, there is no doubt as to the many benefits of article writing for developing an Internet presence.
When you write quality articles, you are taking an active role in search engine optimization.
You produce relevant and unique content, which applies to your particular services or products.
Some authors will "weave" keywords into their content, which is fine, if your article makes any sense.
Keywords are great tools for drawing readers to your articles and site.
The problem with an article that makes no sense, but is full of keyword content, is that you have taken away your credibility.
It is similar to building a beautiful restaurant, in a great location, without any furniture or kitchen equipment inside.
You have gone through the trouble of luring prospects through the use of keywords, but you have not taken the time to produce quality content, which is valuable to your prospects.
If people were fish, this might work well.
The same lure can catch the same largemouth bass more than once.
Ask any fisherman; he or she, will tell you.
However, people are not fish, and once they see an article, which is full of scrambled keywords, and makes no sense, "your name is mud.
"You can produce as many "junk articles" as you wish because some bloggers do not take the time to read them.
They are searching for quantity, so some poor quality writing will slip through the cracks.
Each junk article will ruin your reputation.
Reputable newsletters, and Ezines, that relate to the subjects you write about, do take the time to read - so do take the time to produce quality articles.
© Copyright 2007 - Paul Jerard / Aura Publications