Facebook is the fastest growing social network in the world, with millions of growing members - definitely good news for businesses that are utilizing the social platform to reach out to their target market.
There are many ways businesses are benefiting from Facebook, but one of the biggest advantages is that the return on their time investment and as well as investment is high.
This article explores three highly effective tips to expand your brand and gain targeted exposure for marketing on Facebook.
1.
When you can build a page for your business on Facebook, you can display your logo on the page.
This is a space that isn't utilized by many but it needs to be used if you want to build your brand more effectively.
Do not put up a image that relates to your niche, but one for your business.
Utilizing the right amount of space is of most importance when you place your logo on your page.
Quite simply, Facebook will let you put a logo that is 200px wide by 600px wide.
So don't make the mistake of putting a small logo that's crammed up in the corner because that in no way contributes to your brand building.
When someone visits your webpage, they should experience your company's brand via the logo, which many don't seem to realize.
2.
Create targeted apps for your page on Facebook, which could be about anything from quizzes to taking polls.
These apps serve many purposes and are a simple matter to include on your fan page.
Your visitors will find these applications to be amusing and entertaining.
The type of app you want isn't always available for free, if this is the case you might consider outsourcing the labor to get the job done.
Which apps will work better for your business depend on the type of business you own.
3.
Use the knowledge about how your fans are interacting with you and which conversations seem to get them going that you're learning on Facebook wisely - you can gain this knowledge from Facebook insights.
You can gain valuable insights about the activities of your fans through the insight reporting tool that Facebook provides.
This data can be used to help you learn how better to serve your customers and is extremely valuable to your business.
This reporting tool is only available for business profiles so it's yet another reason to opt for a business profile on Facebook.
As Facebook grows and expands, businesses are being forced to change to meet the new world marketplace - make sure your business doesn't get lost in the shuffle.
Whether your business is large or small, if you aren't leveraging the power of Facebook, it isn't nearly as big as it could be.
There are many ways businesses are benefiting from Facebook, but one of the biggest advantages is that the return on their time investment and as well as investment is high.
This article explores three highly effective tips to expand your brand and gain targeted exposure for marketing on Facebook.
1.
When you can build a page for your business on Facebook, you can display your logo on the page.
This is a space that isn't utilized by many but it needs to be used if you want to build your brand more effectively.
Do not put up a image that relates to your niche, but one for your business.
Utilizing the right amount of space is of most importance when you place your logo on your page.
Quite simply, Facebook will let you put a logo that is 200px wide by 600px wide.
So don't make the mistake of putting a small logo that's crammed up in the corner because that in no way contributes to your brand building.
When someone visits your webpage, they should experience your company's brand via the logo, which many don't seem to realize.
2.
Create targeted apps for your page on Facebook, which could be about anything from quizzes to taking polls.
These apps serve many purposes and are a simple matter to include on your fan page.
Your visitors will find these applications to be amusing and entertaining.
The type of app you want isn't always available for free, if this is the case you might consider outsourcing the labor to get the job done.
Which apps will work better for your business depend on the type of business you own.
3.
Use the knowledge about how your fans are interacting with you and which conversations seem to get them going that you're learning on Facebook wisely - you can gain this knowledge from Facebook insights.
You can gain valuable insights about the activities of your fans through the insight reporting tool that Facebook provides.
This data can be used to help you learn how better to serve your customers and is extremely valuable to your business.
This reporting tool is only available for business profiles so it's yet another reason to opt for a business profile on Facebook.
As Facebook grows and expands, businesses are being forced to change to meet the new world marketplace - make sure your business doesn't get lost in the shuffle.
Whether your business is large or small, if you aren't leveraging the power of Facebook, it isn't nearly as big as it could be.
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