In the world of online businesses, most of your information will be sourced from the Web.
However, one must also take all of the necessary precautions to ensure that the sources he is acquiring this information from are completely factual and reliable.
After all, the Internet is home to virtually every kind of material - both accurate and inaccurate.
And more often than not, they come in three primary types: The former guru.
This is the type of "teacher" that used to be active in his field of expertise, but is no longer in practice.
While this may be a good source to learn from, be wary of the information you are getting as it may already be outdated.
Trends often change so fast that not using the newest and latest can actually cost you your business.
All talk, no action.
These are generally people that claim to have knowledge on the topic, when in fact they have never actually done it themselves.
Please have the good sense to stay away from these folks! Proactive expert.
The best type of source is one that has had experience in dealing with the matter at hand, and is continuously striving to improve and expand his expertise.
Learning from a source like this is a blessing for your business as it will certainly help it grow, expand, and keep up with the times.
In a nutshell? Be very picky with your sources and choose those who have been and still are actively involved in their area of expertise.