Article marketing is an excellent way to build you a high quality, highly targeted opt-in list.
What makes it so powerful? Read on; It is no secret that when you build an email list, you hope to build a list of buyers, and that you have also built a list with the right type of buyers.
There is one way of effectively doing this, and in my opinion, this method will offer you far more powerful results that organic traffic or pay per click.
This method is article marketing.
Article marketing is powerful because of the type of traffic it is able to drive to your website.
Prospects that come from article marketing are generally warmed up and pre sold through the articles that you have submitted to article directories before they have even entered your site.
Once they have entered your site through the link in the bio area of your article, they are more likely to buy.
Why? Because you have shown that you were able to offer a solution to their problem before they had even thought of entering your site.
You have in fact given them a reason to trust and faith in you.
So, by driving your readers through the link in the bio area of your article to a squeeze page that asks for their email address and name, you are almost sure that you have a high quality prospect to form a long term relation with.
Someone that will most likely buy one of the products you have to offer them.
However, what is important is that your article's headline, bio area, squeeze page and products that you will be offering are on the same subject.
Getting one of them wrong will easily set your article marketing campaign on the road to failure.