Knowing the right way to display merchandise seems like such a simple thing.
Yet many who are running a dollar store really don't start their store knowing some of these simple, yet important basics.
In many cases failing to do the right thing when it comes to product display may have significant impact on sales.
In this article I present 3 powerful merchandise display tactics.
If you are running a dollar store be sure to put these to work.
Tip #1 - Display items in a single row from top to bottom on your gondola fixtures.
If more rows are required, then add them immediately next to your first top-to-bottom display.
These straight lines from the top to bottom displays are also known as striping.
Always place everything hanging on peg hooks in this manner.
The majority of the other Most other products in your store should also follow this pattern.
For shelf display, just place items on the display shelves in a row from top to bottom.
Tip #2 - Running a dollar store is all about maximizing sales.
Your bulk displays should be continually managed in order to meet this goal.
The products selected for bulk display will often start moving just as soon as the merchandise display is built and the signage is complete.
Continually replenish bulk displayed product as it sells down.
Do not forget to replace tattered signs as soon as they begin show any wear.
Always keep the displays looking fresh and fully stocked to achieve the highest possible sales level.
Tip #3 - Never allow product sales to create big gaps on your sales floor.
Immediately replenish the gaps created as items are being sold.
When products begin to sell down pull the items displayed close-by up and/or down on the displays to cover for the gaps.
You can also stretch existing merchandise when you do not have back stock available to refill the gaps.
Start by pulling items forward on shelves and peg hooks to create the appearance of the area being freshly stocked.
Stretch out items rather than allowing holes to appear on shelves and other displays in your store.
If you are lucky and your business sales volume is growing, it is possible for products to be selling faster than you expected.
While the extra sales are great, not having enough replenishment items ordered and coming is a major problem.
Your shop can quickly take on the appearance of a very troubled business because of the low inventory.
In fact in today's retail world gaping holes in displays, empty shelves, and missing core products almost telegraph the coming closure of a business.
While many dollar stores find they are chasing replenishment merchandise as their sales grow, it is your job to recognize this before it affects your store.
For those running a dollar store it is critical to do everything possible to remove the out-of-merchandise appearance by stretching products and by breaking down bulk displays and then placing those items on view in the appropriate department of your store.
To your dollar store success!
Yet many who are running a dollar store really don't start their store knowing some of these simple, yet important basics.
In many cases failing to do the right thing when it comes to product display may have significant impact on sales.
In this article I present 3 powerful merchandise display tactics.
If you are running a dollar store be sure to put these to work.
Tip #1 - Display items in a single row from top to bottom on your gondola fixtures.
If more rows are required, then add them immediately next to your first top-to-bottom display.
These straight lines from the top to bottom displays are also known as striping.
Always place everything hanging on peg hooks in this manner.
The majority of the other Most other products in your store should also follow this pattern.
For shelf display, just place items on the display shelves in a row from top to bottom.
Tip #2 - Running a dollar store is all about maximizing sales.
Your bulk displays should be continually managed in order to meet this goal.
The products selected for bulk display will often start moving just as soon as the merchandise display is built and the signage is complete.
Continually replenish bulk displayed product as it sells down.
Do not forget to replace tattered signs as soon as they begin show any wear.
Always keep the displays looking fresh and fully stocked to achieve the highest possible sales level.
Tip #3 - Never allow product sales to create big gaps on your sales floor.
Immediately replenish the gaps created as items are being sold.
When products begin to sell down pull the items displayed close-by up and/or down on the displays to cover for the gaps.
You can also stretch existing merchandise when you do not have back stock available to refill the gaps.
Start by pulling items forward on shelves and peg hooks to create the appearance of the area being freshly stocked.
Stretch out items rather than allowing holes to appear on shelves and other displays in your store.
If you are lucky and your business sales volume is growing, it is possible for products to be selling faster than you expected.
While the extra sales are great, not having enough replenishment items ordered and coming is a major problem.
Your shop can quickly take on the appearance of a very troubled business because of the low inventory.
In fact in today's retail world gaping holes in displays, empty shelves, and missing core products almost telegraph the coming closure of a business.
While many dollar stores find they are chasing replenishment merchandise as their sales grow, it is your job to recognize this before it affects your store.
For those running a dollar store it is critical to do everything possible to remove the out-of-merchandise appearance by stretching products and by breaking down bulk displays and then placing those items on view in the appropriate department of your store.
To your dollar store success!
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