The obvious uses for gig revenue can include compensating band members for their time, paying band expenses, buying new equipment, saving to record an album, and band marketing campaigns.
But the other reason to seek higher paying gigs is the simple fact that it raises the morale of the band members knowing that they are being appreciated for their talent.
Landing gigs for private engagements is the key to increasing your band's revenue potential.
Additionally the folks at these gigs are generally more interested in having a good time and will engage you throughout the night.
Here are Top 7 tips for landing high paying gigs for any cover band:

1. Learn the most popular cover songs.
   These are often the ones people can best sing along to.
   For ideas, take a look at the playlists for wedding bands.
   
2. Play gigs on the "rich end" of town even if it means playing for free initially.
   You need a forum to showcase yourself to the folks with money.
   
3. Target older crowds that are more likely to hire you for private parties.
   (Ie.
   retirement parties, 40 or 50 year old birthday or anniversary parties, BBQ's).
   
4. Consider playing weddings.
   Build a press kit specifically for weddings and submit it to local bridal shows and wedding planners.
   Video tape the first wedding as marketing material for landing additional wedding gigs.
   
5. Target corporate events.
   Start small by offering to play for free at festivals, charity events, and town sponsored events.
   Start contacting local businesses in early November to land holiday gigs.
   
6. Make your front man someone who will appeal to an older crowd.
   Keep the stage antics to a minimum and act professional.
   
7. When playing any gig, casually mention over the microphone that you do private parties.
   Say it only after playing a crowd pleaser.