It can be challenging to market to decision makers at pharmacies because ownership and other professional changes occur often. Finding a list of pharmacies that can reach pharmacists at their business sites, no matter how often changes happen, is ideal for healthcare marketers when designing a marketing campaign. Read on and discover how to create a list of pharmacists and how to optimize and benefit most from the list.
When is it Best to Use a List of Pharmacies?
Offers that may be appropriate for reaching pharmacists include newly released drugs, pharmaceutical products, pharmacy education, financial offerings, greeting cards, health and beauty aids, point-of-purchase items and displays, and seasonal gifts and seminars. These lists are also effective for time-sensitive drug indications, recalls and warnings.
Conduct Research before Purchasing a Pharmacy Database
Prior to creating a pharmacy list, it is vital to understand the product or service to be marketed to determine what audience will benefit from it most. It is best to identify the pharmacy's decision makers who actually approve and make purchases for the company. Review applicable reports and surveys that will help uncover the most ideal pharmacy audience to target with the campaign.
The National Pharmacy Market Summary report by SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research, ranks the top 25 U.S. pharmacy chains by the number of pharmacists and other variables to show which pharmacies are leading the industry. For example, the latest edition of the report shows Walgreens Corporate Office at the top of the chart with 13,335 pharmacists at 7,339 stores. The report also features pharmacy counts by location size, ownership type, location type and more. This type of pharmacy report information is helpful for deciding on an audience for a list of pharmacies campaign.
Invest in a Quality Pharmacy List
When searching for a pharmacist database company to partner with on the campaign, look out for a few details when making a decision. One of the most important elements of the list should be the frequency in which it is updated. Many list companies will advertise that their list of pharmacies are verified or updated €often€ or some other general statement. Find a healthcare list company that quantifies its claim and updates its lists by telephone every six months. It is also worthwhile to seek out a company that guarantees its pharmacy mailing lists by at least 90 or 100 percent.
Narrow the Pharmacy Database to Target Audiences
Perhaps the most defining element of an effective pharmacist list is the ability to segment the list by particular selects such as pharmacy type, pharmacy location, prescription volume and more. When a list can be well segmented to reach the exact group that would best utilize the offer, the campaign budget will be maximized and produce the most high-quality sales leads. When approaching a pharmacy list company, make sure to ask the list sales rep about the available selections for the particular list to make sure there are ample options for targeting the audience.
Choose a Marketing Channel to Reach the List of Pharmacies
The other component when deciding on a successful pharmacy database is selecting the most effective marketing channel. Pharmacy email lists are the channel option that provides the highest ROI, yet they will cost more than a pharmacy mailing list. Email and fax lists can bring quick and quality results for any pharmacy campaign. Direct mail, though, tends to be the most reliable and guaranteed because pharmacy email addresses and fax numbers tend to change more often than pharmacy mailing addresses.
When is it Best to Use a List of Pharmacies?
Offers that may be appropriate for reaching pharmacists include newly released drugs, pharmaceutical products, pharmacy education, financial offerings, greeting cards, health and beauty aids, point-of-purchase items and displays, and seasonal gifts and seminars. These lists are also effective for time-sensitive drug indications, recalls and warnings.
Conduct Research before Purchasing a Pharmacy Database
Prior to creating a pharmacy list, it is vital to understand the product or service to be marketed to determine what audience will benefit from it most. It is best to identify the pharmacy's decision makers who actually approve and make purchases for the company. Review applicable reports and surveys that will help uncover the most ideal pharmacy audience to target with the campaign.
The National Pharmacy Market Summary report by SK&A, A Cegedim Company, a leading provider of healthcare information solutions and research, ranks the top 25 U.S. pharmacy chains by the number of pharmacists and other variables to show which pharmacies are leading the industry. For example, the latest edition of the report shows Walgreens Corporate Office at the top of the chart with 13,335 pharmacists at 7,339 stores. The report also features pharmacy counts by location size, ownership type, location type and more. This type of pharmacy report information is helpful for deciding on an audience for a list of pharmacies campaign.
Invest in a Quality Pharmacy List
When searching for a pharmacist database company to partner with on the campaign, look out for a few details when making a decision. One of the most important elements of the list should be the frequency in which it is updated. Many list companies will advertise that their list of pharmacies are verified or updated €often€ or some other general statement. Find a healthcare list company that quantifies its claim and updates its lists by telephone every six months. It is also worthwhile to seek out a company that guarantees its pharmacy mailing lists by at least 90 or 100 percent.
Narrow the Pharmacy Database to Target Audiences
Perhaps the most defining element of an effective pharmacist list is the ability to segment the list by particular selects such as pharmacy type, pharmacy location, prescription volume and more. When a list can be well segmented to reach the exact group that would best utilize the offer, the campaign budget will be maximized and produce the most high-quality sales leads. When approaching a pharmacy list company, make sure to ask the list sales rep about the available selections for the particular list to make sure there are ample options for targeting the audience.
Choose a Marketing Channel to Reach the List of Pharmacies
The other component when deciding on a successful pharmacy database is selecting the most effective marketing channel. Pharmacy email lists are the channel option that provides the highest ROI, yet they will cost more than a pharmacy mailing list. Email and fax lists can bring quick and quality results for any pharmacy campaign. Direct mail, though, tends to be the most reliable and guaranteed because pharmacy email addresses and fax numbers tend to change more often than pharmacy mailing addresses.
SHARE
