There was a time when companies sought after different media outlets whenever they want to have a product launched.
It was costly, too time consuming and ugly.
Then boom! Social Media appears! Why use social media for your product launch? A soon as social media appeared, it changed the whole marketing landscape.
Nowadays, you don't have to spend as much money and time as before and you can even have a good time! We are talking about an hour or two of work, less than 20% of the usual media budget and you can use your creativity to the extremes.
But those are not the only reasons why social media is such a big hit to big and small companies.
The main reason lies on the fact that social media has a worldwide reach and can easily target prospects with pinpoint accuracy.
No other media platform can offer you this kind service.
So how do you use social media "correctly"? I mean.
You can use it to announce stuff.
That's pretty obvious.
But how do you maximize it? Here are some tips you might want to remember if ever you want to use social media to for your product launch.
#1: Create a teaser campaign Tease your followers/fans.
Make it as intriguing as possible.
People will be sending you messages, emailing you and/or calling you for more information regarding your product.
Make sure you don't overdo it though.
It will just kill the excitement.
#2: Make a personal video Social media allows you to "connect" to your followers and/or fans more than any other media platform.
Creating a personal video will provide your followers a "sneek peak" inside the creation of the product.
Not only that, it will give them an idea that they are actually part of the creation.
Telling them about the problem and hinting a solution is also a way of teasing your fans.
#3: Weekly behind the scenes It's always nice to get your followers and fan in on the fun in creating your product.
It could just be a video about your creation of design mock ups, or of meetings and brainstorming sessions.
Make them feel as if they are really part of it all.
#4: Use "Coming Soon" messages whenever applicable When you feel like the time is right, make sure that your audience knows that something really big is coming.
You can do this in a lot of ways including using your past assets like your teaser pics and behind the scene videos.
You can even upload new graphics and other media just to signal your launch.
#5: Encourage people to spread the word Use one of the many powers of social media just before you launch.
Ask people to share.
Ask people to help others out by spreading the word.
Remember that this is a very important step and will really help you a lot but there is a catch.
Something will only be shared if it is worth sharing.
So if you did tips 1 to 4 correctly, tip number 5 will be so easy.
It was costly, too time consuming and ugly.
Then boom! Social Media appears! Why use social media for your product launch? A soon as social media appeared, it changed the whole marketing landscape.
Nowadays, you don't have to spend as much money and time as before and you can even have a good time! We are talking about an hour or two of work, less than 20% of the usual media budget and you can use your creativity to the extremes.
But those are not the only reasons why social media is such a big hit to big and small companies.
The main reason lies on the fact that social media has a worldwide reach and can easily target prospects with pinpoint accuracy.
No other media platform can offer you this kind service.
So how do you use social media "correctly"? I mean.
You can use it to announce stuff.
That's pretty obvious.
But how do you maximize it? Here are some tips you might want to remember if ever you want to use social media to for your product launch.
#1: Create a teaser campaign Tease your followers/fans.
Make it as intriguing as possible.
People will be sending you messages, emailing you and/or calling you for more information regarding your product.
Make sure you don't overdo it though.
It will just kill the excitement.
#2: Make a personal video Social media allows you to "connect" to your followers and/or fans more than any other media platform.
Creating a personal video will provide your followers a "sneek peak" inside the creation of the product.
Not only that, it will give them an idea that they are actually part of the creation.
Telling them about the problem and hinting a solution is also a way of teasing your fans.
#3: Weekly behind the scenes It's always nice to get your followers and fan in on the fun in creating your product.
It could just be a video about your creation of design mock ups, or of meetings and brainstorming sessions.
Make them feel as if they are really part of it all.
#4: Use "Coming Soon" messages whenever applicable When you feel like the time is right, make sure that your audience knows that something really big is coming.
You can do this in a lot of ways including using your past assets like your teaser pics and behind the scene videos.
You can even upload new graphics and other media just to signal your launch.
#5: Encourage people to spread the word Use one of the many powers of social media just before you launch.
Ask people to share.
Ask people to help others out by spreading the word.
Remember that this is a very important step and will really help you a lot but there is a catch.
Something will only be shared if it is worth sharing.
So if you did tips 1 to 4 correctly, tip number 5 will be so easy.
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