More and more healthcare-related clinicians, such as dentists and physicians, are searching for innovative and inexpensive alternatives to elevate the visibility of their practices in the course of a sluggish economic climate by moving to a dental marketing method which uses videos shot in an interview format that are then distributed widely around the Web.
With conventional advertising, like radio, tv spots and print ads, turning out to be too cost-prohibitive to promote small organizations, many business entrepreneurs, especially medical professionals and dentists, are taking the benefits of what the internet provides with regards to low-cost promotion and wide exposure for their clinics. However, they are often uncertain of what the next strategy is to bring in traffic after they have set up their sites.
€Many individuals make the common mistake of believing that the website they have designed is their whole world, but it's not,€ states Helmut G. Flasch, a medical and dental practice management advisor and chief executive offer of Doctor Relations, Inc., a health and dental consulting firm based in the Greater Los Angeles area. €People must be able to locate your site, which is difficult simply because it's quite like searching for one specific grain of sand on all the world's combined beaches.€ He says even good search engine optimization will only net a practice one mention on the first page of Yahoo or Google and suggests that a dentist can take it further to master numerous spots on the first page of the major search engines.
€There is a a much greater chance of individuals finding you if you post your content to many thousand authority sites that get a lot of traffic,€ reports Mr. Flasch. He says the best way for a dentist to completely maximize his dentist marketing efforts would be to generate and upload several short online videos about his practice to popular websites such as YouTube and DailyMotion. "Whenever your videos are all throughout the internet, Google is going to take notice and allow you several top ranking positions."
Several dentists, doctors and small business owners are a little uncomfortable with the thought of putting videos across the internet; however, Mr. Flasch says that a lot of people don't like to read a bunch of written content, and and people who do, like to listen while they multi-task by reading information on other browsers. €If a picture is worth a thousand words, then a video clip has to be worth more,€ claims Mr. Flasch. He points out that videos get news across to their designated audiences considerably quicker than written content.
€A dentist could possibly get his name listed more than once in desirable rankings, but provided that he features his videos with a great message on thousands and thousands of websites. That's how Google will take notice,€ he says. He clarifies further by saying that a video should be produced in an interview style so that the dentist can answer more probing inquiries. €People don't care if a dentist managed to graduate from the finest institution, possesses the most high-tech equipment and greatest employees, because any dentist can say that. When you make your video as an interview, you are able to ensure that nothing gets left out.€ Mr. Flasch concludes by advising that a dentist who is working with marketing for dentist methods needs to develop his profile on video sites by obtaining endorsements from well-known sites in the dental field that get good hits, resulting in improved rankings on Google as well as other search engines.
Further information on dental marketing strategies can be read in Helmut G. Flasch's manual, "Double Your Business but Not Your Worries".
With conventional advertising, like radio, tv spots and print ads, turning out to be too cost-prohibitive to promote small organizations, many business entrepreneurs, especially medical professionals and dentists, are taking the benefits of what the internet provides with regards to low-cost promotion and wide exposure for their clinics. However, they are often uncertain of what the next strategy is to bring in traffic after they have set up their sites.
€Many individuals make the common mistake of believing that the website they have designed is their whole world, but it's not,€ states Helmut G. Flasch, a medical and dental practice management advisor and chief executive offer of Doctor Relations, Inc., a health and dental consulting firm based in the Greater Los Angeles area. €People must be able to locate your site, which is difficult simply because it's quite like searching for one specific grain of sand on all the world's combined beaches.€ He says even good search engine optimization will only net a practice one mention on the first page of Yahoo or Google and suggests that a dentist can take it further to master numerous spots on the first page of the major search engines.
€There is a a much greater chance of individuals finding you if you post your content to many thousand authority sites that get a lot of traffic,€ reports Mr. Flasch. He says the best way for a dentist to completely maximize his dentist marketing efforts would be to generate and upload several short online videos about his practice to popular websites such as YouTube and DailyMotion. "Whenever your videos are all throughout the internet, Google is going to take notice and allow you several top ranking positions."
Several dentists, doctors and small business owners are a little uncomfortable with the thought of putting videos across the internet; however, Mr. Flasch says that a lot of people don't like to read a bunch of written content, and and people who do, like to listen while they multi-task by reading information on other browsers. €If a picture is worth a thousand words, then a video clip has to be worth more,€ claims Mr. Flasch. He points out that videos get news across to their designated audiences considerably quicker than written content.
€A dentist could possibly get his name listed more than once in desirable rankings, but provided that he features his videos with a great message on thousands and thousands of websites. That's how Google will take notice,€ he says. He clarifies further by saying that a video should be produced in an interview style so that the dentist can answer more probing inquiries. €People don't care if a dentist managed to graduate from the finest institution, possesses the most high-tech equipment and greatest employees, because any dentist can say that. When you make your video as an interview, you are able to ensure that nothing gets left out.€ Mr. Flasch concludes by advising that a dentist who is working with marketing for dentist methods needs to develop his profile on video sites by obtaining endorsements from well-known sites in the dental field that get good hits, resulting in improved rankings on Google as well as other search engines.
Further information on dental marketing strategies can be read in Helmut G. Flasch's manual, "Double Your Business but Not Your Worries".
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