Many companies and freelancers are feeling the pinch from the current global economical situation. Whether your business is flourishing or flailing, try to apply below tips to help your business stay strong regardless of a frail economy. Not only will they help you to improve your reach to potential customers, they also offer the realistic marketing advice you'll want to continue to apply long after the economical storm recovers.
Back to the Basics: Content is key. Write copy on your website which reverberates with the needs and desires of your customers.
Understand Search Marketing: Are your customers able to find you online? People use Google, Yahoo, MSN and other search engines and they do not always know your brand or product name. Make sure that your site is properly optimized to appear in search engine results pages for the key terms that describe your product or service offerings.
Reach out to your fans: Your present customers are your biggest fans. Offer them ways to spread the good remarks about you or your company. Stay in touch with your customers and dispatch anything that is valuable to them, their friends and family. You can achieve this via email newsletters, RSS feeds, daily bulletins etc. These are ways that people can subscribe to your content.
Repurpose your content: Re-use your contents in as many manners as possible. If you create a good whitepaper, use small portions in your newsletter or in a blog post. There are lots of intelligent ways to build on the materials you have already created.
Sale - Ask for it: Ensure that "CALL-TO-ACTION" is clear on each page of your website. Remember, a website is your number one sales and marketing person and it not just a sales brochure. Each page should have a purpose and insist visitors to accomplishing a measurable goal, even if this goal continues on the next page. Make the website work hard to produce leads and conversions.
If you're looking for a reliable web design company that will develop towards your business goals, while looking fantastic with a high search engine ranking - check out Designzillas!
Back to the Basics: Content is key. Write copy on your website which reverberates with the needs and desires of your customers.
Understand Search Marketing: Are your customers able to find you online? People use Google, Yahoo, MSN and other search engines and they do not always know your brand or product name. Make sure that your site is properly optimized to appear in search engine results pages for the key terms that describe your product or service offerings.
Reach out to your fans: Your present customers are your biggest fans. Offer them ways to spread the good remarks about you or your company. Stay in touch with your customers and dispatch anything that is valuable to them, their friends and family. You can achieve this via email newsletters, RSS feeds, daily bulletins etc. These are ways that people can subscribe to your content.
Repurpose your content: Re-use your contents in as many manners as possible. If you create a good whitepaper, use small portions in your newsletter or in a blog post. There are lots of intelligent ways to build on the materials you have already created.
Sale - Ask for it: Ensure that "CALL-TO-ACTION" is clear on each page of your website. Remember, a website is your number one sales and marketing person and it not just a sales brochure. Each page should have a purpose and insist visitors to accomplishing a measurable goal, even if this goal continues on the next page. Make the website work hard to produce leads and conversions.
If you're looking for a reliable web design company that will develop towards your business goals, while looking fantastic with a high search engine ranking - check out Designzillas!
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