One of the great challenges that is faced by content marketers would be the constant need for think of new ideas, often regarding the same topic. This would be particularly true when it would come to blogging. In the recent times, the shelf life of even the compelling blog posts would be very short because of the ever decreasing attention spans plus Googles preference towards new content.
To keep the content engaging, relevant, plus regularly updated, you would have to make the creative juices coming on in the editorial team. So the next time, you would get together to brainstorm regarding article ideas, here are tips that could be of aid.
1) Make a mix-up of your team in the time of article brainstorming to make a promotion of fresh thinking
When it comes to developing new ideas, many people would find it useful to change the environment. Getting away from the computer, and going to the breakout area or coffee room could give stimulation which is of help. This is why companies would spend money on beanbags. But also just as important as where you are would be who you are with. We have seen that putting people together for article brainstorming who would be writing for clients in completely various verticals may be an excellent way to introduce fresh thinking.
The tech writers may not be familiar with hot topics plus recurring themes in health care, however the questions they ask could be the stimulus that the health writers would have to come up with very original article ideas.
And for the return of the favor, making a discussion of the recent articles of the tech beat would make some new plus interesting angles for posts regarding health and well being. In fact, it would be a surprise how often a similar idea may spawn articles for seemingly unrelated client briefs.
If possible, get a view of the topics you would like to discuss by identifying the keywords closely associated with them. Use KeywordSpy for SEO keywords that are strong jumpoff points for your content.
2) Make Mind Maps to Aid with Idea Association
The idea for a mind map would be that you acquire a given topic and put it at the center of the page. You would then branch off broad categories from the main topic plus draw some more branches drilling down every category. There are a lot of apps that would make mind maps for you, but we would always prefer doing them via hand as it would be more branches drilling down into every category. There are a lot of apps that would create mind maps for you.
From every broad category you would branch down into a lot of specific topics. Drilling down into topics would spell a good idea and would lead to a bunch of good articles in place of just one. If it would be a new subject area, mind maps would be a great way to explore and learn. If it would be something familiar, expand thinking into new areas.
3) Utilize Visual Aids for Providing Creative Cues in the Workplace.
Of course the mind maps would also appear great on the wall, bringing us to our third entry. Placing visual aids around the place may be a good mental stimulant for the writing team. It would also ensure that the creative work coming from the brainstorming sessions is coming to fruition.
Whiteboards, window writers, idea paint or even old-fashioned paper plus sticky tape may help make a creative environment where the editorial people would be surrounded by small prompts plus reminders that may lead to new content ideas.
Making a redecoration of the office in this manner will make it likely that the writers will locate links between topics they have to write about, plus stories in mainstream media or making the rounds for blogs and news sites. Angles for breaking news stories would be easy to miss, however a nice visual snapshot for a topic would be a great way for writers to spot them.
To keep the content engaging, relevant, plus regularly updated, you would have to make the creative juices coming on in the editorial team. So the next time, you would get together to brainstorm regarding article ideas, here are tips that could be of aid.
1) Make a mix-up of your team in the time of article brainstorming to make a promotion of fresh thinking
When it comes to developing new ideas, many people would find it useful to change the environment. Getting away from the computer, and going to the breakout area or coffee room could give stimulation which is of help. This is why companies would spend money on beanbags. But also just as important as where you are would be who you are with. We have seen that putting people together for article brainstorming who would be writing for clients in completely various verticals may be an excellent way to introduce fresh thinking.
The tech writers may not be familiar with hot topics plus recurring themes in health care, however the questions they ask could be the stimulus that the health writers would have to come up with very original article ideas.
And for the return of the favor, making a discussion of the recent articles of the tech beat would make some new plus interesting angles for posts regarding health and well being. In fact, it would be a surprise how often a similar idea may spawn articles for seemingly unrelated client briefs.
If possible, get a view of the topics you would like to discuss by identifying the keywords closely associated with them. Use KeywordSpy for SEO keywords that are strong jumpoff points for your content.
2) Make Mind Maps to Aid with Idea Association
The idea for a mind map would be that you acquire a given topic and put it at the center of the page. You would then branch off broad categories from the main topic plus draw some more branches drilling down every category. There are a lot of apps that would make mind maps for you, but we would always prefer doing them via hand as it would be more branches drilling down into every category. There are a lot of apps that would create mind maps for you.
From every broad category you would branch down into a lot of specific topics. Drilling down into topics would spell a good idea and would lead to a bunch of good articles in place of just one. If it would be a new subject area, mind maps would be a great way to explore and learn. If it would be something familiar, expand thinking into new areas.
3) Utilize Visual Aids for Providing Creative Cues in the Workplace.
Of course the mind maps would also appear great on the wall, bringing us to our third entry. Placing visual aids around the place may be a good mental stimulant for the writing team. It would also ensure that the creative work coming from the brainstorming sessions is coming to fruition.
Whiteboards, window writers, idea paint or even old-fashioned paper plus sticky tape may help make a creative environment where the editorial people would be surrounded by small prompts plus reminders that may lead to new content ideas.
Making a redecoration of the office in this manner will make it likely that the writers will locate links between topics they have to write about, plus stories in mainstream media or making the rounds for blogs and news sites. Angles for breaking news stories would be easy to miss, however a nice visual snapshot for a topic would be a great way for writers to spot them.
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