Tracking sales is one of the major tasks all vendors face when they sell software online.
Have you ever had any issues with tracking? How accurate is it?
Most of us use either Google Analytics or Google Adwords to accomplish the task.
Google Analytics has two types of purposes: tracking visitors on your pages and tracking sales using the ecommerce statistics.
The main issue with the Google Analytics implementation into ecommerce platform is that it may be not as accurate as it should be. In a business that is all about the numbers inaccurate tracking is useless if not harmful.
What some of the ecommerce companies ask you to do is to place the Google Analytics script on the "Thank you" page or other places in the account that will be triggered when the "Thank you" page shows up. But keep in mind, in many times such as phone and fax orders, wire transfers the "Thank you" page will be presented with the payment instructions. The problem is that many times in these payment method the customer will not complete the order either because he tried many different times or because he has eventually placed the order with a credit card after exploring his options.
The bottom line is your statistics shows better numbers than reality.
At PayPro http://www.payproglobal.com/, we've been thinking hard about how to avoid this inaccurate tracking and simplify the process of integration and ended up with a nice decision that allows software vendors to effectively sell software online and accurately track order ID, total order price, tax paid if any, customer location and product info including order ID, SKU/code (product ID), product name, product price, quantity.
All this information will be transferred to your Google Analytics account.
It's also possible to integrate with Google Adwords since the tracking code can be changed.
It may seem to be a small thing but it's not. Understanding where your customers come from and where you should invest is sometimes more important than creating new campaigns of advertisements. In addition, you will be amazed how much you can save from using real tracking that actually works.
Accurate tracking available at PayPro ecommerce platform http://www.payproglobal.com will help you to get more results when selling software online.
Have you ever had any issues with tracking? How accurate is it?
Most of us use either Google Analytics or Google Adwords to accomplish the task.
Google Analytics has two types of purposes: tracking visitors on your pages and tracking sales using the ecommerce statistics.
The main issue with the Google Analytics implementation into ecommerce platform is that it may be not as accurate as it should be. In a business that is all about the numbers inaccurate tracking is useless if not harmful.
What some of the ecommerce companies ask you to do is to place the Google Analytics script on the "Thank you" page or other places in the account that will be triggered when the "Thank you" page shows up. But keep in mind, in many times such as phone and fax orders, wire transfers the "Thank you" page will be presented with the payment instructions. The problem is that many times in these payment method the customer will not complete the order either because he tried many different times or because he has eventually placed the order with a credit card after exploring his options.
The bottom line is your statistics shows better numbers than reality.
At PayPro http://www.payproglobal.com/, we've been thinking hard about how to avoid this inaccurate tracking and simplify the process of integration and ended up with a nice decision that allows software vendors to effectively sell software online and accurately track order ID, total order price, tax paid if any, customer location and product info including order ID, SKU/code (product ID), product name, product price, quantity.
All this information will be transferred to your Google Analytics account.
It's also possible to integrate with Google Adwords since the tracking code can be changed.
It may seem to be a small thing but it's not. Understanding where your customers come from and where you should invest is sometimes more important than creating new campaigns of advertisements. In addition, you will be amazed how much you can save from using real tracking that actually works.
Accurate tracking available at PayPro ecommerce platform http://www.payproglobal.com will help you to get more results when selling software online.
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