Facebook can be a great tool for online marketing but where do you start? With some time, effort, and following these simply tips you can your time on Facebook productive.
When starting be sure to fill out your profile thoroughly, use RSS to automatically post updates from your business' blog, establish relationships with your customers, participate in groups that are related to your business's niche, and use a shopping cart application directly on your Facebook page.
When starting a Facebook account, many people rush through their initial settings and throw together fast profiles so they can start focusing on their friends, family, and flash games.
As a business, your goal is not simply social networking but Facebook marketing.
Be sure to spend time filling out your profile thoroughly so people know what you are and your business are about.
Show people what you sell, and that you are passionate about your product.
Share any other links you use like a business website or blog.
This is your chance to sell yourself to your customers and send them to your website to buy your products.
Use RSS to syndicate your blog onto your profile.
Using this tool you can have Facebook automatically post an update when you add to your blog.
This can include talking about new products, sales, events, changes to the business, or just talking about yourself and your business.
When doing this remember that blog updates will appear on your wall.
To avoid spamming your customers, be sure to write fewer blog updates that contain more information.
Aim for 1 or maybe 2 per week when using RSS.
Using Facebook for marketing and advertising your products is great.
But do not forget that more than anything, Facebook is all about social networking.
Your main goal should be to build and maintain relationships with friends, family, and people with similar interests.
Use Facebook to build relationships with your customers and they will be incredibly loyal for months or years to come.
Sometimes it can be tempting to create your own little bubble and avoid sharing any ideas with other people for fear of helping the competition.
Regardless of how you feel about sharing with other businesses, try commenting and sharing ideas with groups related to your business' niche.
True, you may be helping the competition.
But at the same time you are coming off as an expert, an authority to potential customers that are members of that group.
You will attract many customers by being helpful and more knowledgeable than your competitors.
Facebook is full of applications.
You can take thousands of surveys, play flash games, rate this and that, etc.
Obviously these are time wasters that may limit productivity for your business.
But there are useful applications for your business.
One is a shopping cart.
Use a shopping cart application to allow customers to order your products directly through Facebook.
It makes ordering more convenient for your customers and that convenience may also lead to new customers trying out your products and services.
Marketing on Facebook has its benefits.
Remember these steps and watch your sales increase as your customers become more loyal and you are able to attract new ones.
When starting be sure to fill out your profile thoroughly, use RSS to automatically post updates from your business' blog, establish relationships with your customers, participate in groups that are related to your business's niche, and use a shopping cart application directly on your Facebook page.
When starting a Facebook account, many people rush through their initial settings and throw together fast profiles so they can start focusing on their friends, family, and flash games.
As a business, your goal is not simply social networking but Facebook marketing.
Be sure to spend time filling out your profile thoroughly so people know what you are and your business are about.
Show people what you sell, and that you are passionate about your product.
Share any other links you use like a business website or blog.
This is your chance to sell yourself to your customers and send them to your website to buy your products.
Use RSS to syndicate your blog onto your profile.
Using this tool you can have Facebook automatically post an update when you add to your blog.
This can include talking about new products, sales, events, changes to the business, or just talking about yourself and your business.
When doing this remember that blog updates will appear on your wall.
To avoid spamming your customers, be sure to write fewer blog updates that contain more information.
Aim for 1 or maybe 2 per week when using RSS.
Using Facebook for marketing and advertising your products is great.
But do not forget that more than anything, Facebook is all about social networking.
Your main goal should be to build and maintain relationships with friends, family, and people with similar interests.
Use Facebook to build relationships with your customers and they will be incredibly loyal for months or years to come.
Sometimes it can be tempting to create your own little bubble and avoid sharing any ideas with other people for fear of helping the competition.
Regardless of how you feel about sharing with other businesses, try commenting and sharing ideas with groups related to your business' niche.
True, you may be helping the competition.
But at the same time you are coming off as an expert, an authority to potential customers that are members of that group.
You will attract many customers by being helpful and more knowledgeable than your competitors.
Facebook is full of applications.
You can take thousands of surveys, play flash games, rate this and that, etc.
Obviously these are time wasters that may limit productivity for your business.
But there are useful applications for your business.
One is a shopping cart.
Use a shopping cart application to allow customers to order your products directly through Facebook.
It makes ordering more convenient for your customers and that convenience may also lead to new customers trying out your products and services.
Marketing on Facebook has its benefits.
Remember these steps and watch your sales increase as your customers become more loyal and you are able to attract new ones.
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