The great thing about advertising on Facebook is the flexibility of your advertisements.
You can customize your advertisements so they appear only to specific groups or segments of people based on the information contained within their profile or based on gender, location, or personal preferences.
But your Facebook advertising has to be right from the outset or you will lose money.
Here are 6 steps that will help make your Facebook advertising as effective as possible.
Know Your Objectives Ensure that you know what you want your campaign to accomplish.
Is it product sales, sign-ups or "Likes" of your Facebook Page?If you do not know what your goals you will have no clue if your campaign was a success or not.
Who Are Your Targeting Audience? Facebook advertising is excellent for producing ads for your target audience.
You can reach people based upon on where they live, their gender and their age.
You can target the interests of your audience and their job titles.
Be certain you know who you want to communicate with.
Make Your Message Clear You only have 25 characters for the title and 135 characters for the text,so your ad needs to get to the point quickly.
What are you offering? What is the main benefit of your product and service that will motivate your target audience to actually click on your ad? Have A Strong Image Your ad must have an image.
The aspect ratio is a landscape shape (4:3 or 16:9).
The size is 110 pixels wide x 80 pixels high.
Choose your image carefully.
Make sure that your image coordinates with the text on your ad and don't use an image that is so crowded and busy that you cannot tell what it is.
Create A Relevant Landing Page When somebody clicks on your ad, you can send them to a landing page outside of Facebook, or to a specific Facebook Page, Event, Application or Group.
Your ad and the page that you send somebody should be relevant to each other.
The more consistency between the two, the greater probability that they will respond to your ad.
Set Your Budget You must have a set budget and period for your campaign.
There are two options with Facebook advertising costs.
You can set a daily budget or a budget for the length of the campaign.
When you set you bid price you can enter a specific maximum bid price, or you can opt for Facebook's suggested bid price.
You can pay via cost per thousand impressions (CPM) or cost per click (CPC).
You can customize your advertisements so they appear only to specific groups or segments of people based on the information contained within their profile or based on gender, location, or personal preferences.
But your Facebook advertising has to be right from the outset or you will lose money.
Here are 6 steps that will help make your Facebook advertising as effective as possible.
Know Your Objectives Ensure that you know what you want your campaign to accomplish.
Is it product sales, sign-ups or "Likes" of your Facebook Page?If you do not know what your goals you will have no clue if your campaign was a success or not.
Who Are Your Targeting Audience? Facebook advertising is excellent for producing ads for your target audience.
You can reach people based upon on where they live, their gender and their age.
You can target the interests of your audience and their job titles.
Be certain you know who you want to communicate with.
Make Your Message Clear You only have 25 characters for the title and 135 characters for the text,so your ad needs to get to the point quickly.
What are you offering? What is the main benefit of your product and service that will motivate your target audience to actually click on your ad? Have A Strong Image Your ad must have an image.
The aspect ratio is a landscape shape (4:3 or 16:9).
The size is 110 pixels wide x 80 pixels high.
Choose your image carefully.
Make sure that your image coordinates with the text on your ad and don't use an image that is so crowded and busy that you cannot tell what it is.
Create A Relevant Landing Page When somebody clicks on your ad, you can send them to a landing page outside of Facebook, or to a specific Facebook Page, Event, Application or Group.
Your ad and the page that you send somebody should be relevant to each other.
The more consistency between the two, the greater probability that they will respond to your ad.
Set Your Budget You must have a set budget and period for your campaign.
There are two options with Facebook advertising costs.
You can set a daily budget or a budget for the length of the campaign.
When you set you bid price you can enter a specific maximum bid price, or you can opt for Facebook's suggested bid price.
You can pay via cost per thousand impressions (CPM) or cost per click (CPC).
SHARE
