Today, users are concern about how much their privacy worth and how much is their data secured. Users data could be a predictive value for providers and advertisers. Providers must know what their users are interested in and they should know what to offer them next.
At Icentered it is known as relevance, which is the {attention enhancement}. Providers call it personalization which is to match with customer need that is offering enhancement.
Till the date, we, users, may own the conversation of what we want next, but providers own the data manipulation process of your own data. Users always fight for keeping their privacy. Their privacy also has an economic value.
Users usually give parts of their privacy away for nothing, and most of the time, they dont even know it. Other parts are captive in siloed sites of providers and although the data are ours, we cant reach it, let alone use it elsewhere.
Scott Adams describes a personal, future based social network, Futureme. He calls it a Facebook killer, and differentiates between them based on a time line Facebook is about my past Futureme about my future. It will be built around my future interests, where people I choose can become part of a specific social graph for a specific interaction. So, can providers and advertisers.
That adds 2 dimensions to the value of users data. Your personal data as displayed for a future intention that has value to providers and the social capital that has value, placing users as an anchor in a social ecosystem built around an users future interest.
Users context can becomes currency. That can be bartered with direct $ value, or with attention to targeted ads. At Icentered it is called the Contextonomics.
This vision is of a user centered long tail, based on pull, rather than push. User controlled. Direct inclusion of the user in the food chain is in sync with the Icentered mindset.
Buyer centered paradigms will force providers to embrace an organizational shift, where putting the customer first becomes more than a marketing lip service and all the systems will have to be aligned to provide that shift to pull based marketing.
Once Contextonomics allows a bartering system and user centered marketplaces are up, we, users, will then own the process, will be treated as a source of revenue and will get our rightful place in the food chain.
Turning our data into capital still requires a quantum leap. Such grassroots of visions and ideas of user centered ecosystems seed the path that will eventually lead to the required paradigm shift.
At Icentered it is known as relevance, which is the {attention enhancement}. Providers call it personalization which is to match with customer need that is offering enhancement.
Till the date, we, users, may own the conversation of what we want next, but providers own the data manipulation process of your own data. Users always fight for keeping their privacy. Their privacy also has an economic value.
Users usually give parts of their privacy away for nothing, and most of the time, they dont even know it. Other parts are captive in siloed sites of providers and although the data are ours, we cant reach it, let alone use it elsewhere.
Scott Adams describes a personal, future based social network, Futureme. He calls it a Facebook killer, and differentiates between them based on a time line Facebook is about my past Futureme about my future. It will be built around my future interests, where people I choose can become part of a specific social graph for a specific interaction. So, can providers and advertisers.
That adds 2 dimensions to the value of users data. Your personal data as displayed for a future intention that has value to providers and the social capital that has value, placing users as an anchor in a social ecosystem built around an users future interest.
Users context can becomes currency. That can be bartered with direct $ value, or with attention to targeted ads. At Icentered it is called the Contextonomics.
This vision is of a user centered long tail, based on pull, rather than push. User controlled. Direct inclusion of the user in the food chain is in sync with the Icentered mindset.
Buyer centered paradigms will force providers to embrace an organizational shift, where putting the customer first becomes more than a marketing lip service and all the systems will have to be aligned to provide that shift to pull based marketing.
Once Contextonomics allows a bartering system and user centered marketplaces are up, we, users, will then own the process, will be treated as a source of revenue and will get our rightful place in the food chain.
Turning our data into capital still requires a quantum leap. Such grassroots of visions and ideas of user centered ecosystems seed the path that will eventually lead to the required paradigm shift.
SHARE
