The very best on-site asset your website can have is an abundance of relevant and unique content.

When your website is visited by a search engines, one of the main things it checks for is unique and relevant content. Content will only "rank" the first time a search engine spider finds it.

As long as it scans as being consistent in terms of theme and style with the site it finds it on, then there is a very good chance of getting a boost to that sites credibility and ranking in the search engines.

It follows from that, that the higher your site ranks for keywords and phrases in major search engines, the more traffic you are likely to get.

Think of every page a visitor might "land" on your site, and make sure that each is optimized and contains unique and targeted content.

I can't stress enough that having content that is specific, well composed and unique on each landing page, is a vital part of your on site SEO.

When building up a site think of every page that a prospective visitor might arrive at. Make sure that it is optimized. It's not good enough to just spend your time on the main URL landing page of your site.

Look carefully at the navigation, structure and links within these main pages. Is it clear what you expect or want you internet traffic to do once it has arrived on site? A page that does not make it's aims clear will lose you traffic as soon as it arrives.

It is well recorded that the amount of time you have to stop a visitor bouncing straight back out of your site is eight seconds. In other words, if you don't make your website's purpose clear in this time, you will probably lose them.

So make the site's purpose clear, set up clear links and menu's. Don't try and be clever here. Simple and obvious wins the day.

Setting up your site with the right content on each page a potential visitor might land on is vital.

After all, what good is a ton of traffic arriving at your site, if they all leave again within a few seconds.