The rapid growth Pinterest has achieved in such a short space of time is because it has really caught the public's imagination with its very creative and innovative way of enabling people to interact with one another.
Many large companies are now embracing this new form of social media and you see an increasing number of them adding Pinterest buttons to their websites.
The attraction lies in how companies can not only show products they already have in new and exciting ways i.
e.
By showing more information, showing the products in a number of ways, but they can "trial" new product ideas before they embark on expensive product development campaigns.
Both eBay and Amazon have endorsed this new form of media, particularly as the larger part of Pinterest audience is female and therefore with a media form tailor made for this type of shopping online it as only a matter of time before they became part of that network.
But not only large companies can be part of this system as it is a great tool for small businesses, as it is so visual and creative, yet does not require large investment in digital marketing as it is a free system.
An example of a company in the US which has used Pinterest is Wedding Chick which has found that since it incorporated it into its marketing plans has seen its turnover rise by 200% The statistics speak for themselves.
There were estimated to be over 20 million visits to the site in March of this year according to the marketing services company Digital Marketer Trend.
Another significant piece of data is that more than 12 million users spent an average of 72 hours per month browsing the site.
Whereas the figure for Facebook was 45 hours by comparison.
An important reason for the site's success is that it allows users to see what they want without the prior permission of the owner of the images.
This is one of the factors that accounts for its viral success.
Here are just some of the ways to use Pinterest.
Create custom product pinboards that indirectly market those products.
If you are selling clothes online, you can create a far more attractive "look" by showing a combination of clothes and accessories.
You can create a customised pinboard for a particular audience or segment of your customers.
Again taking the example of the online clothing retailer you could create pinboards for different age groups or types of customer.
Pinterest is great for market research where you can publish images of products in development or again in the case of the clothing retailer, create "looks" and testing with their customers prior to their buying stock for the new season.
Pinterest is also perfect for educating your prospects or customers with video the pinboard is an ideal place to collect all your educational material
Many large companies are now embracing this new form of social media and you see an increasing number of them adding Pinterest buttons to their websites.
The attraction lies in how companies can not only show products they already have in new and exciting ways i.
e.
By showing more information, showing the products in a number of ways, but they can "trial" new product ideas before they embark on expensive product development campaigns.
Both eBay and Amazon have endorsed this new form of media, particularly as the larger part of Pinterest audience is female and therefore with a media form tailor made for this type of shopping online it as only a matter of time before they became part of that network.
But not only large companies can be part of this system as it is a great tool for small businesses, as it is so visual and creative, yet does not require large investment in digital marketing as it is a free system.
An example of a company in the US which has used Pinterest is Wedding Chick which has found that since it incorporated it into its marketing plans has seen its turnover rise by 200% The statistics speak for themselves.
There were estimated to be over 20 million visits to the site in March of this year according to the marketing services company Digital Marketer Trend.
Another significant piece of data is that more than 12 million users spent an average of 72 hours per month browsing the site.
Whereas the figure for Facebook was 45 hours by comparison.
An important reason for the site's success is that it allows users to see what they want without the prior permission of the owner of the images.
This is one of the factors that accounts for its viral success.
Here are just some of the ways to use Pinterest.
Create custom product pinboards that indirectly market those products.
If you are selling clothes online, you can create a far more attractive "look" by showing a combination of clothes and accessories.
You can create a customised pinboard for a particular audience or segment of your customers.
Again taking the example of the online clothing retailer you could create pinboards for different age groups or types of customer.
Pinterest is great for market research where you can publish images of products in development or again in the case of the clothing retailer, create "looks" and testing with their customers prior to their buying stock for the new season.
Pinterest is also perfect for educating your prospects or customers with video the pinboard is an ideal place to collect all your educational material
SHARE
