You can and should use popups to build a mailing list of e-mail addresses as soon as possible.
Let's face it: if you place a regular opt-in form on your sales page or blog, you're hoping your visitors will stay long enough to actually see the opt-in box, but most will not! Believe it or not, the majority of your visitors actually do have an interest in what you have to say, but just have short attention spans.
For that reason, you need to put an exit pop-up box containing an e-mail form in their face, especially on your blog, if you want to make it sticky.
Many people ask me how often they should make their popups appear if they want to build a list.
They don't want the offer to be too annoying, but then again, they want to be just pushy enough to actively build a mailing list of e-mail subscribers instead of hoping and waiting for people to join.
The easy answer is that at first, you should make the popup appear as often as possible at first: every visit or every hour, just so that your visitors will be aware of it and sign up.
After about a week, however, you should tone it down to only appear once per week or once per month, to avoid getting your repeat visitors angry.
Luckily, popup scripts that are designed for opt-in forms will stop appearing once your visitor has opted in once.
Bottom line, use a popup with an opt-in form to build your mailing list.
Show it very often at first to get everyone on your list, and then tone it down.
Popups do not have to be annoying but I personally think they are a necessary evil, because most people won't buy, comment, or subscribe to your list on the very first visit, so you need to capture that traffic.
Let's face it: if you place a regular opt-in form on your sales page or blog, you're hoping your visitors will stay long enough to actually see the opt-in box, but most will not! Believe it or not, the majority of your visitors actually do have an interest in what you have to say, but just have short attention spans.
For that reason, you need to put an exit pop-up box containing an e-mail form in their face, especially on your blog, if you want to make it sticky.
Many people ask me how often they should make their popups appear if they want to build a list.
They don't want the offer to be too annoying, but then again, they want to be just pushy enough to actively build a mailing list of e-mail subscribers instead of hoping and waiting for people to join.
The easy answer is that at first, you should make the popup appear as often as possible at first: every visit or every hour, just so that your visitors will be aware of it and sign up.
After about a week, however, you should tone it down to only appear once per week or once per month, to avoid getting your repeat visitors angry.
Luckily, popup scripts that are designed for opt-in forms will stop appearing once your visitor has opted in once.
Bottom line, use a popup with an opt-in form to build your mailing list.
Show it very often at first to get everyone on your list, and then tone it down.
Popups do not have to be annoying but I personally think they are a necessary evil, because most people won't buy, comment, or subscribe to your list on the very first visit, so you need to capture that traffic.
SHARE
