In order to speed up your return of investment, a lot of things have to be taken into consideration including finding a way to make your campaign either absolutely free at the very least cost effective so that there is only a little need to equal that of the amount of money spent to set up the website and the entire online marketing campaign.
Timing is of utmost importance as well if you want to make a faster, more accurate sales pitch and this entails advertising at the exact time that your customers are in need of your product.
With the Google Content Network, there are a lot of ways to target prospects at the exact moment that they have in their thoughts the intention to buy products or services that are similar or accurately the same as yours and that is the power of target advertising - to have a chance meeting with the customer at the most opportune time, the time that he/she needs your product most.
It is so simple, if a prospective buyer searches on Google and uses the keyword garden pots then there is no reason to think the searcher is looking for digital cameras; if someone is looking for houses for sale in Michigan, and sees houses that are for sale in Michigan and that is what Google implements, target advertising, making you appear in front of the customer at the right time that he/she is searching for you.
In order to maximize your presence and minimize cost, you have to be a nifty player on Google and that is by making sure that you get a higher ranking not by paying so much on the bid process for keywords but to get the lowest cost per click or CPC and the highest quality clicks (which corresponds to sales and leads) and this refers to conversions.
If you are able to achieve that, then in effect you are getting more for less by spending less on bids but still getting higher ranking on the Google sponsored links column.
One of the disadvantages of bidding on popular keywords is that the competition is tight since many more established entities than you like for instance huge companies (especially if you are bidding on a keyword that has many established players like the keyword coffee) and if that is the case, most likely your cost per click would be tremendously high.
Nevertheless, popular keywords may be getting more searches, probably millions, so there might be enough clicks to go around and you may be part of those who will be clicked on or you may opt for more specific keywords like for example instead of bidding on garden pots, you can use keywords like al fresco garden pots and on there you may have lesser clicks but these clicks are more targeted and more likely to be very interested hence the conversion probability is high.
Timing is of utmost importance as well if you want to make a faster, more accurate sales pitch and this entails advertising at the exact time that your customers are in need of your product.
With the Google Content Network, there are a lot of ways to target prospects at the exact moment that they have in their thoughts the intention to buy products or services that are similar or accurately the same as yours and that is the power of target advertising - to have a chance meeting with the customer at the most opportune time, the time that he/she needs your product most.
It is so simple, if a prospective buyer searches on Google and uses the keyword garden pots then there is no reason to think the searcher is looking for digital cameras; if someone is looking for houses for sale in Michigan, and sees houses that are for sale in Michigan and that is what Google implements, target advertising, making you appear in front of the customer at the right time that he/she is searching for you.
In order to maximize your presence and minimize cost, you have to be a nifty player on Google and that is by making sure that you get a higher ranking not by paying so much on the bid process for keywords but to get the lowest cost per click or CPC and the highest quality clicks (which corresponds to sales and leads) and this refers to conversions.
If you are able to achieve that, then in effect you are getting more for less by spending less on bids but still getting higher ranking on the Google sponsored links column.
One of the disadvantages of bidding on popular keywords is that the competition is tight since many more established entities than you like for instance huge companies (especially if you are bidding on a keyword that has many established players like the keyword coffee) and if that is the case, most likely your cost per click would be tremendously high.
Nevertheless, popular keywords may be getting more searches, probably millions, so there might be enough clicks to go around and you may be part of those who will be clicked on or you may opt for more specific keywords like for example instead of bidding on garden pots, you can use keywords like al fresco garden pots and on there you may have lesser clicks but these clicks are more targeted and more likely to be very interested hence the conversion probability is high.
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