Does the thought of prospects telling other prospects about your website get you excited? Does the idea of generating more leads than you can handle seem useful? If you are like most people, you can not even get anyone to look at your website.
To even generate a lead from your website brings your excitement!You have been paying your monthly fee for half a year, yet this website does not bring you any return on investment.
How do you make prospects talk about your website non-stop? Easy, Word of MOUSE! I bet you are thinking of word of MOUTH, not MOUSE!You are wrong; the right language in this article is Word of MOUSE! In today's world where people have a limited amount of attention due to being hammer with advertisements from every direction, you need to understand what your prospects is going through.
Most of the website that I review for my clients, give a visitor 100 different things to do, with no clear action.
Example of this is sending your prospect to your company's homepage.
Frankly, most company website SUCK.
They give too much information with too many options and do not seek a direct response! How do you make your website leverage Word of Mouse? Easy...
make your website as simple as possible.
Leave the Java Script, Macromedia, The Flash, and everything else off your website.
Start by realizing that your prospect does not know much about the internet and technology.
The more fancy stuff you add to your website, the raise probability that your prospect does not understand it.
Here is How To of Making a Website: -Craft a Compelling Headline -In your ad copy only use language that a third grader could understand.
-Have a single action step that your prospect takes when they land on your website.
The easier you make the process of responding the more likely prospect will respond.
Prospects refer their friend to resources they understand and provide extreme value to them.
When the prospect responds to your new simple website, the process of building value and seeking referrals begins.
Most networker's follow up works something like this: -They give some limited amount of information.
-Ask for a decision.
-That's it! The best marketer's work like this: -Give a ton of value up front.
-Continue to give a bunch of value.
-Ask for more permission for the prospect to either set an appointment to speak, get more information specifically about your business, etc.
-After a relationship is built those prospects refer other people to you as a resource and business partner because you offered value through the entire process of the marketing relationship.
Word of Mouse is simple and easy.
Word of Mouse is almost counter-intuitive from what most networker's are being taught.
Either way, learn how to make your business the talk of the mouse...
To even generate a lead from your website brings your excitement!You have been paying your monthly fee for half a year, yet this website does not bring you any return on investment.
How do you make prospects talk about your website non-stop? Easy, Word of MOUSE! I bet you are thinking of word of MOUTH, not MOUSE!You are wrong; the right language in this article is Word of MOUSE! In today's world where people have a limited amount of attention due to being hammer with advertisements from every direction, you need to understand what your prospects is going through.
Most of the website that I review for my clients, give a visitor 100 different things to do, with no clear action.
Example of this is sending your prospect to your company's homepage.
Frankly, most company website SUCK.
They give too much information with too many options and do not seek a direct response! How do you make your website leverage Word of Mouse? Easy...
make your website as simple as possible.
Leave the Java Script, Macromedia, The Flash, and everything else off your website.
Start by realizing that your prospect does not know much about the internet and technology.
The more fancy stuff you add to your website, the raise probability that your prospect does not understand it.
Here is How To of Making a Website: -Craft a Compelling Headline -In your ad copy only use language that a third grader could understand.
-Have a single action step that your prospect takes when they land on your website.
The easier you make the process of responding the more likely prospect will respond.
Prospects refer their friend to resources they understand and provide extreme value to them.
When the prospect responds to your new simple website, the process of building value and seeking referrals begins.
Most networker's follow up works something like this: -They give some limited amount of information.
-Ask for a decision.
-That's it! The best marketer's work like this: -Give a ton of value up front.
-Continue to give a bunch of value.
-Ask for more permission for the prospect to either set an appointment to speak, get more information specifically about your business, etc.
-After a relationship is built those prospects refer other people to you as a resource and business partner because you offered value through the entire process of the marketing relationship.
Word of Mouse is simple and easy.
Word of Mouse is almost counter-intuitive from what most networker's are being taught.
Either way, learn how to make your business the talk of the mouse...
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