Niche marketing is the practice of targeting a narrow but well-defined segment of the overall market which you can then serve in a unique and special manner.
Whether it be by providing them with extra-ordinary value or serve their needs in a highly targeted way, niche marketing beats mass marketing in an era of personalized service and high customer expectations.
While there are numerous niches in just about any imaginable area or subject, not all niches are equal.
Some are incredibly tough to enter and compete because the existing competition is stiff, or the audience itself is not easy to convert.
Others are easy to dominate, but lack profit potential.
If you enter such a niche by mistake, you'll discover down the line that it was a waste of your time because the business venture you launch has slim chance of being profitable.
This is why keyword research is so important when it comes to niche marketing.
Choosing a niche can be done based on your passion, but the profitability is doubtful.
Alternatively, when you choose a niche based on the numbers of searches and the dollar figure already being spent by prospects in the niche, then you have a far greater chance of making the venture profitable.
Keyword research can be done in many different ways.
One of the best sources of reliable data is Google, the search giant which draws on data provided by millions of searchers who throng the search engine daily to find information on a range of different niches.
The free Google AdWords External tool offers some help with keyword research, making it possible for you to conduct a search on a chosen term and find out exactly how many times people are looking for it on Google every month.
Not only that, Google AdWords tool provides you with CPC (cost per click) data which indicates how much profit potential exists in the niche.
Knowing that many advertisers are ready to invest a certain amount of money into buying clicks can reassure a new niche marketer that there's money to be made in that arena.
The only drawback in relying on the free AdWords tool is that you have to manually sort through reams of data, running the same search repeatedly, and documenting the information separately to refer to later.
The amount you'll save on buying yourself a more powerful tool will be compensated by the extra time and effort you invest into niche keyword research.
Keyword research tools like Market Samurai make it easy and fast to conduct such searches.
These software tools automatically breeze through dozens of such searches simultaneously, compiling the information into easily understood rows and columns, each color coded to show at a glance the ease or difficulty of dominating the niche.
By setting parameters for search volume and competition data, you can easily zero in on profitable niches and identify the top keywords which you need to dominate for best results.
Keyword research tools speed up niche keyword research and make you infinitely more effective as a niche marketer.
A variety of other keyword research tools are also available, and most are priced affordably enough for even beginners to try out without straining the budget.
Whether it be by providing them with extra-ordinary value or serve their needs in a highly targeted way, niche marketing beats mass marketing in an era of personalized service and high customer expectations.
While there are numerous niches in just about any imaginable area or subject, not all niches are equal.
Some are incredibly tough to enter and compete because the existing competition is stiff, or the audience itself is not easy to convert.
Others are easy to dominate, but lack profit potential.
If you enter such a niche by mistake, you'll discover down the line that it was a waste of your time because the business venture you launch has slim chance of being profitable.
This is why keyword research is so important when it comes to niche marketing.
Choosing a niche can be done based on your passion, but the profitability is doubtful.
Alternatively, when you choose a niche based on the numbers of searches and the dollar figure already being spent by prospects in the niche, then you have a far greater chance of making the venture profitable.
Keyword research can be done in many different ways.
One of the best sources of reliable data is Google, the search giant which draws on data provided by millions of searchers who throng the search engine daily to find information on a range of different niches.
The free Google AdWords External tool offers some help with keyword research, making it possible for you to conduct a search on a chosen term and find out exactly how many times people are looking for it on Google every month.
Not only that, Google AdWords tool provides you with CPC (cost per click) data which indicates how much profit potential exists in the niche.
Knowing that many advertisers are ready to invest a certain amount of money into buying clicks can reassure a new niche marketer that there's money to be made in that arena.
The only drawback in relying on the free AdWords tool is that you have to manually sort through reams of data, running the same search repeatedly, and documenting the information separately to refer to later.
The amount you'll save on buying yourself a more powerful tool will be compensated by the extra time and effort you invest into niche keyword research.
Keyword research tools like Market Samurai make it easy and fast to conduct such searches.
These software tools automatically breeze through dozens of such searches simultaneously, compiling the information into easily understood rows and columns, each color coded to show at a glance the ease or difficulty of dominating the niche.
By setting parameters for search volume and competition data, you can easily zero in on profitable niches and identify the top keywords which you need to dominate for best results.
Keyword research tools speed up niche keyword research and make you infinitely more effective as a niche marketer.
A variety of other keyword research tools are also available, and most are priced affordably enough for even beginners to try out without straining the budget.
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