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Building a Niche Affiliate Website - Pt 1 - Picking the Niche

Niche Websites promoting affiliate products can be an excellent source of income, if designed and managed properly. The main goal of the niche website is to attract visitors to the site and get these visitors to click on the affiliate links. This is what brings in the profit. So with that goal in mind here are some things you should consider when picking the niche market that you will be promoting.

There are several factors involved in picking a good niche. First, the niche should be something that you have some knowledge about and interested in, at least for the first website that you build. It will make the whole process a bit easier and more enjoyable, and you will likely stick with it. So think about the things that you like to do, and the things that you know a lot about. Make a list of those things. Look through your books, magazines, web bookmarks, etc. to refresh your memory. After looking at this list, pick two or three topics that you would like to pursue further.

Next, you need to look for keywords on these topics that have good search volume, but are not overly competitive. Does this sound impossible to achieve? Actually it is not, but it will take a bit of research. Generally you will have to go for keywords that are 2, 3, or even 4 words long. These longer keywords can still have a significant number of searches in a given day, but with fewer websites competing on these terms. There are many applications available to help with keyword research. Some take most of the work out of the process. But you can start with the free tool provided by Google, the Google Adwords Keyword Tool. Enter a one or two word keyword into the keyword box, and click on "Get Keyword Ideas". This should bring up a long list of related keywords along with each keyword's search volume and advertiser competition. Under advertiser competition, if the rectangle is completely green, then there is very high competition, if it is completely white, then there is very low competition. You want to see a list of keywords that have search volumes in the thousands (rather than hundreds), and with more white than green on the competition scale. If this is not the case, then move on to the next niche. Exact keywords to use on your site will occur later.

Once you have found a niche with adequate keywords to choose from, then you will want to determine if there are good products to promote for this niche. You want products that are very relevant to the niche you are choosing and profitable. There are many affiliate sites to query, but a good start would be to explore commission junction, clickbank, and amazon.com. Search these sites for relevant affiliate products. If you find several products that are offered in this niche that provide good commissions, then you have a niche worth pursuing. If you do not find any worthwhile products, then you should move on to the next niche.

Once you find a niche that has good keywords and products to choose from, you are ready to start the process of building your affiliate website.
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