"You're not gonna believe this," said the angry voice when I picked up the phone.
"Believe what?" I asked, once I recognized the caller's voice.
"The phone call I just got," explained my friend.
"It was the dumbest thing I ever heard," he went on.
He was obviously angry - and getting angrier - but I wasn't sure why.
"What're talking about?," I replied.
"Let me read you the ad," he answered.
"What ad?'" I asked.
"That (expletive deleted) help wanted ad I answered," he said.
Read it to me he did.
In sharing that ad with you, I've blanked out portions to spare the guilty.
Under the heading "Advertising/Marketing/Public Relations," the ad - which my friend later faxed to me - read, "Experienced or qualified marketing person needed for independent radiology facility located in (Blank).
Salary ranges from $35,000 to $40,000 per year.
Full time position.
Hours 9 am to 5 pm Mon.
through Fri.
Email: blank@blank.
" My friend went on to explain that he'd just gotten a phone call from the lady to whom he'd emailed his resume.
She said she wanted to explain a little more about the job, then find out if he was still interested.
If he was, she said, she'd pass on his resume to the owner of the company.
She then explained that the person they were looking to hire would be expected to spend 80 to 90 percent of his time visiting doctor's offices throughout the area.
The purpose: To tell those doctors about the types of services offered by this radiology lab.
"Are you still interested?" his caller asked.
"Wait," he said, adding, "What happened to the advertising, marketing and public relations part of the job?"Your visits with those doctors will require you to use all those skills," was how his female caller responded.
"Are you still interested in the position?" she asked again.
"But you're obviously looking at my resume," he fired back.
"Isn't it obvious I'm a marketing person," he asked.
"That's why we're calling," she said, "We were impressed by your marketing skills.
" "But I'm not a salesman, and I certainly don't know anything about radiology," he said he told his caller.
"Oh, we'll teach you what you have to know about what we do," she countered.
"Not me you won't," he said, telling me that at that point he'd abruptly hung up the phone.
He and I talked for quite a while longer, but to repeat his comments would serve no purpose other than to share with you his total exasperation.
He could not understand why so many people so often confuse marketing with sales.
It might be because both areas generate revenue.
Or it could be that they don't understand the distinction between the two.
Sales typically involves selling product or service that already exist.
Marketing, on the other hand, involves trying to learn what a large group of potential buyers wants, then developing and delivering that product or service at a profit.
Sales and marketing are as different as night and day.
Which is why they'll always require vastly different skills.
"Believe what?" I asked, once I recognized the caller's voice.
"The phone call I just got," explained my friend.
"It was the dumbest thing I ever heard," he went on.
He was obviously angry - and getting angrier - but I wasn't sure why.
"What're talking about?," I replied.
"Let me read you the ad," he answered.
"What ad?'" I asked.
"That (expletive deleted) help wanted ad I answered," he said.
Read it to me he did.
In sharing that ad with you, I've blanked out portions to spare the guilty.
Under the heading "Advertising/Marketing/Public Relations," the ad - which my friend later faxed to me - read, "Experienced or qualified marketing person needed for independent radiology facility located in (Blank).
Salary ranges from $35,000 to $40,000 per year.
Full time position.
Hours 9 am to 5 pm Mon.
through Fri.
Email: blank@blank.
" My friend went on to explain that he'd just gotten a phone call from the lady to whom he'd emailed his resume.
She said she wanted to explain a little more about the job, then find out if he was still interested.
If he was, she said, she'd pass on his resume to the owner of the company.
She then explained that the person they were looking to hire would be expected to spend 80 to 90 percent of his time visiting doctor's offices throughout the area.
The purpose: To tell those doctors about the types of services offered by this radiology lab.
"Are you still interested?" his caller asked.
"Wait," he said, adding, "What happened to the advertising, marketing and public relations part of the job?"Your visits with those doctors will require you to use all those skills," was how his female caller responded.
"Are you still interested in the position?" she asked again.
"But you're obviously looking at my resume," he fired back.
"Isn't it obvious I'm a marketing person," he asked.
"That's why we're calling," she said, "We were impressed by your marketing skills.
" "But I'm not a salesman, and I certainly don't know anything about radiology," he said he told his caller.
"Oh, we'll teach you what you have to know about what we do," she countered.
"Not me you won't," he said, telling me that at that point he'd abruptly hung up the phone.
He and I talked for quite a while longer, but to repeat his comments would serve no purpose other than to share with you his total exasperation.
He could not understand why so many people so often confuse marketing with sales.
It might be because both areas generate revenue.
Or it could be that they don't understand the distinction between the two.
Sales typically involves selling product or service that already exist.
Marketing, on the other hand, involves trying to learn what a large group of potential buyers wants, then developing and delivering that product or service at a profit.
Sales and marketing are as different as night and day.
Which is why they'll always require vastly different skills.
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