Too few online businesses realize the importance of encapsulating that entire website about dogs into one common, central theme that drives hordes of traffic to your site.
Allow me to give you a few examples of what I mean by developing a site theme.
If your website is about dogs, then you probably have a specific purpose for your site - perhaps you are selling dog food, or maybe you just want to provide information about a specific type of dog.
If you are a dog trainer you may want to sell an info-product about training dogs, or a veterinarian may want to share information about caring for dogs or provide information about her vet services.
The deal here is, you absolutely have to determine the purpose of your site and narrow it down to one specific niche topic.
A website about dogs is way too general.
If you want search engines such as Google to begin ranking you higher for specific key phrases, you need to evaluate the goals of your website and begin capitalizing on key phrases that are important to you.
Determine your site theme.
In this case, we might say that you have decided you want to sell videos about dog training.
This completely rules out any other types of information on dogs that are out there floating around in Google, when someone decides to perform a search on dog training.
Once your entire website becomes inundated with the theme of dog training, your website becomes quite popular in that niche.
Sprinkling keywords throughout your site about your dog training videos will create a theme for your site and boost your rankings in Google.
Additionally, with better Google rankings and more site visitors who are actually looking for your service or product, you will be more likely to obtain truly committed customers and clients.
So think about your keywords and key phrases and begin working on that site theme!