A Facebook page is an ideal place to generate product sales for your business.
Think about it.
There are literally millions of users on Facebook.
However, for your online business to succeed on Facebook you cannot just create a page, post a bunch of links and make a few sales pitches.
People won't respond to that.
You need to understand how people use the site and what makes the site special and unique.
Facebook's unique features are something that should always be at top of your strategizing.
To generate product sales from your Facebook page, here are five steps to use that work with Facebook's features.
Step 1 -Build a community Facebook is a place for people to socialize and participate in communities.
If you want to generate product sales from your Facebook page, you need to build a community around your product.
For example, if you're a writer and you want to sell information tools to help other writers, you can create a page that is designed to teach other writers.
People crave belonging - it's a basic fact of human nature.
They want a Facebook page where they can find people with the same interests, connect with others and form friendships.
When designing your site you need to make people understand that you want to belong to them, that you want to create a place for them to go and participate in as you introduce them to your products and services.
Step 2 - Keep your community members engaged To help build your community you need to find a way to keep people engaged and interested in what you have to offer.
You can do this by getting people to be active members of your page.
The way to get people active is by creating applications, postings polls and holding meetings where your group members can discuss topics related to your page.
Step 3 - Start groups to attract people to your page To draw people to your page with the end goal to generate product sales from your Facebook page you can start a group with your business's theme and network to find people to become members.
This will help draw attention to your business and your Facebook page.
If you want to start a group, you'll need to go through the effort of finding members and managing them.
Use the groups feature to find people to add to your friends list who look like they will be good potential customers.
You can also join groups and contribute as a way to find people for your page.
For the writer who sells information tools on writing, you may start a group with other writers with the theme of teaching writers or join groups that discuss writing for beginners.
Step 4 - Offer free samples to gain exposure to your business Once you have your community established, you can use Facebook to get exposure for your products or services.
The way to get exposure for your business is to offer free merchandise.
If we take the writer example, you would offer free e-books or video lessons on writing.
Step 5 - Put up links and post ads Now that you have your community participating in your site and seeing samples of your products, you can posts ads and links to generate product sales from your Facebook page.
Those who sampled and liked your free offers will be interested in purchasing your merchandise.
You now have the five steps to get you to begin to generate product sales from your Facebook page that fits with the sites unique features.
As people learn to trust your voice and understand that you're on the site to get to know them, they'll respond to that and you will begin to see profits flow from your page.
Think about it.
There are literally millions of users on Facebook.
However, for your online business to succeed on Facebook you cannot just create a page, post a bunch of links and make a few sales pitches.
People won't respond to that.
You need to understand how people use the site and what makes the site special and unique.
Facebook's unique features are something that should always be at top of your strategizing.
To generate product sales from your Facebook page, here are five steps to use that work with Facebook's features.
Step 1 -Build a community Facebook is a place for people to socialize and participate in communities.
If you want to generate product sales from your Facebook page, you need to build a community around your product.
For example, if you're a writer and you want to sell information tools to help other writers, you can create a page that is designed to teach other writers.
People crave belonging - it's a basic fact of human nature.
They want a Facebook page where they can find people with the same interests, connect with others and form friendships.
When designing your site you need to make people understand that you want to belong to them, that you want to create a place for them to go and participate in as you introduce them to your products and services.
Step 2 - Keep your community members engaged To help build your community you need to find a way to keep people engaged and interested in what you have to offer.
You can do this by getting people to be active members of your page.
The way to get people active is by creating applications, postings polls and holding meetings where your group members can discuss topics related to your page.
Step 3 - Start groups to attract people to your page To draw people to your page with the end goal to generate product sales from your Facebook page you can start a group with your business's theme and network to find people to become members.
This will help draw attention to your business and your Facebook page.
If you want to start a group, you'll need to go through the effort of finding members and managing them.
Use the groups feature to find people to add to your friends list who look like they will be good potential customers.
You can also join groups and contribute as a way to find people for your page.
For the writer who sells information tools on writing, you may start a group with other writers with the theme of teaching writers or join groups that discuss writing for beginners.
Step 4 - Offer free samples to gain exposure to your business Once you have your community established, you can use Facebook to get exposure for your products or services.
The way to get exposure for your business is to offer free merchandise.
If we take the writer example, you would offer free e-books or video lessons on writing.
Step 5 - Put up links and post ads Now that you have your community participating in your site and seeing samples of your products, you can posts ads and links to generate product sales from your Facebook page.
Those who sampled and liked your free offers will be interested in purchasing your merchandise.
You now have the five steps to get you to begin to generate product sales from your Facebook page that fits with the sites unique features.
As people learn to trust your voice and understand that you're on the site to get to know them, they'll respond to that and you will begin to see profits flow from your page.
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