With the growth of the Internet and the marketing options the platform offers, many marketing consultants have been questioning the effectiveness of advertising in the big yellow book.
Yellow Pages marketing was one of the best mediums to get your business name out there for the last few decades.
Due to the large-scale distribution of the directories, it was considered prestigious to have a large ad in the book.
The larger your ad, the bigger your firm is perceived to be and the more phone calls you would receive.
However, has the big yellow book still got the oomph it once possessed? The answer could be reached by looking at our own research habits.
When you need an electrician, do you go looking around your house for a phone directory? The answer to that question is probably that you power on your computer and look on the Internet for someone, assuming you don't already have an electrician friend or a recommendation.
Personally, I put the directory in the recycling bin as soon as it lands on my door mat.
After all, I don't like my house being cluttered and I suppose neither do you.
One thing I noticed about the firms that are advertising in my local Yellow Pages is that they lack an online presence.
In fact, even if they do have an online presence, their website looks like it was built in the 90's.
It is very possible that these businesses are not run by savvy owners, as the other businesses who have discovered Internet marketing.
We can see that the folks who run the Yellow Pages are aware of its diminishing hegemony in the small business advertising industry.
They have not only drastically reduced the size of the book to something more compact, but have also started offering online marketing services.
You can now get a website done by the Yellow Pages or have a Pay Per Click marketing campaign set up by them.
You can even advertise at a prominent spot in their online directory by paying a bit more.
So is Yellow Pages marketing dead, as some consultants have propagated? The simple answer is no.
Yellow Pages marketing in the sense of advertising in the big yellow book is dead.
However, the company is diversifying their product range and coming out with new mediums of marketing, especially in the online sphere.
What will be interesting to monitor is how aggressively the Yellow Pages reps will start to target business owners already marketing online and how it will impact the business of independent Internet Marketing consultants.
A storm may be brewing for independent Internet Marketing consultants and we will just have to wait to find out.
Yellow Pages marketing was one of the best mediums to get your business name out there for the last few decades.
Due to the large-scale distribution of the directories, it was considered prestigious to have a large ad in the book.
The larger your ad, the bigger your firm is perceived to be and the more phone calls you would receive.
However, has the big yellow book still got the oomph it once possessed? The answer could be reached by looking at our own research habits.
When you need an electrician, do you go looking around your house for a phone directory? The answer to that question is probably that you power on your computer and look on the Internet for someone, assuming you don't already have an electrician friend or a recommendation.
Personally, I put the directory in the recycling bin as soon as it lands on my door mat.
After all, I don't like my house being cluttered and I suppose neither do you.
One thing I noticed about the firms that are advertising in my local Yellow Pages is that they lack an online presence.
In fact, even if they do have an online presence, their website looks like it was built in the 90's.
It is very possible that these businesses are not run by savvy owners, as the other businesses who have discovered Internet marketing.
We can see that the folks who run the Yellow Pages are aware of its diminishing hegemony in the small business advertising industry.
They have not only drastically reduced the size of the book to something more compact, but have also started offering online marketing services.
You can now get a website done by the Yellow Pages or have a Pay Per Click marketing campaign set up by them.
You can even advertise at a prominent spot in their online directory by paying a bit more.
So is Yellow Pages marketing dead, as some consultants have propagated? The simple answer is no.
Yellow Pages marketing in the sense of advertising in the big yellow book is dead.
However, the company is diversifying their product range and coming out with new mediums of marketing, especially in the online sphere.
What will be interesting to monitor is how aggressively the Yellow Pages reps will start to target business owners already marketing online and how it will impact the business of independent Internet Marketing consultants.
A storm may be brewing for independent Internet Marketing consultants and we will just have to wait to find out.
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