Pay per click is when you pay to get your ad shown on sites like Google Search and Yahoo. One of the most important ways to quickly make a profit with PPC is by continual optimization. What is optimization?
It means getting the most out of your campaign. You have to make sure keywords that aren't converting are eliminated. It's not always the highest traffic keyword that converts the best. You need to setup conversion tracking to find out which keyword is converting. Once keyword tracking is set up every morning you need to go to your campaign report and look at which keyword spent more than your MSPK (maximum spend per keyword).
MSPK is the most your willing to spend before you call the keyword a dud. Say for instance you make $1 for every product sold. So you safely assume if it spends 75 cents that's too much. I won't be making much so i'll pause that keyword. Then you repeat for the rest of them. I have been doing this for some time now so i can safely say this is very important. The way you do it also depends on the type of campaign. If you're trying to build a list then your MSPK is an average CPA. If you're selling a product then it's based on the sale amount.
Sometimes depending on the PPC network the campaign is automatically determining which keyword converts best so you don't really need to do much. This is for networks like Facebook Ads. Bing Ads and Google Adwords you have to do it yourself.
Also, the CPA varies for each campaign. Highly profitable conversions tend to cost more sometimes even $17 whereas low converting ones can be as cheap as 30 cents. In the end the CPA doesn't matter. What matters is return on investment. You may have to optimize for weeks before you find a winner.
Don't give up and don't rush. Raising bids on one word keywords too quickly will quickly burn your budget. Optimizing has become necessary because a long time ago PPC was easy to use to make a profit. But as more people used it the keywords quickly became exhausted so you had to start optimizing as much as possible.
Don't make the mistake of looking only at cost per click. What matters is cost per action. Usually again the more expensive clicks, convert better. This may all seem tricky at first but as you do it more it becomes easier. If you find yourself getting stuck you can ask me questions or find a PPC Coach.
It means getting the most out of your campaign. You have to make sure keywords that aren't converting are eliminated. It's not always the highest traffic keyword that converts the best. You need to setup conversion tracking to find out which keyword is converting. Once keyword tracking is set up every morning you need to go to your campaign report and look at which keyword spent more than your MSPK (maximum spend per keyword).
MSPK is the most your willing to spend before you call the keyword a dud. Say for instance you make $1 for every product sold. So you safely assume if it spends 75 cents that's too much. I won't be making much so i'll pause that keyword. Then you repeat for the rest of them. I have been doing this for some time now so i can safely say this is very important. The way you do it also depends on the type of campaign. If you're trying to build a list then your MSPK is an average CPA. If you're selling a product then it's based on the sale amount.
Sometimes depending on the PPC network the campaign is automatically determining which keyword converts best so you don't really need to do much. This is for networks like Facebook Ads. Bing Ads and Google Adwords you have to do it yourself.
Also, the CPA varies for each campaign. Highly profitable conversions tend to cost more sometimes even $17 whereas low converting ones can be as cheap as 30 cents. In the end the CPA doesn't matter. What matters is return on investment. You may have to optimize for weeks before you find a winner.
Don't give up and don't rush. Raising bids on one word keywords too quickly will quickly burn your budget. Optimizing has become necessary because a long time ago PPC was easy to use to make a profit. But as more people used it the keywords quickly became exhausted so you had to start optimizing as much as possible.
Don't make the mistake of looking only at cost per click. What matters is cost per action. Usually again the more expensive clicks, convert better. This may all seem tricky at first but as you do it more it becomes easier. If you find yourself getting stuck you can ask me questions or find a PPC Coach.
SHARE
