A major problem with many virtual marketers is getting new potential customers or clients.
In other words their constant problem is getting quality traffic to their site to offer their products, services or ideas.
Maybe you are using the correct online marketing techniques and strategies, but may not be applying them effectively.
In this article I will suggest to one powerful way to get high caliber traffic to your site, that you can begin using today.
The second most powerful method of getting traffic to your site is email marketing, and it is second only to search engine optimization in terms of getting traffic.
Your success will begin and end with the quality and size of your list, this simple fact cannot be overstated.
The purpose of your campaign and composing your list is to build long term trusting relationships with your clientele; this fact cannot be overstated also.
The better your list the more sales you will get.
Do your due diligence on building a responsive email list (both online and offline), and your list building methods should be a permanent process.
You will be continuously adding prequalified email addresses to your list.
The next important factor will be your subject line.
Have a super impactful "Subject Line" with no more than forty five to fifty characters.
The next step is your message.
You want to compose a message that the reader's actions won't stop by just reading it.
You want them to click on a link to your site.
Don't initially concentrate on all the features and benefits of your product or service in your message (selling); empathize with their pain, problems or challenges they are currently coping with.
In your message communicate that you have the solution to their problem.
Make sure the information in your email is valuable to them.
Write your message with emotion and excitement.
Don't forget to place several links to your website in your message.
Before you send your email, make sure you review your message content, your subject line, and your links (I suggest you do it a minimum of four times).
Here are some proven email marketing strategies that can yield you significant results.
Ask for referrals.
Your messages to your recipients should always contain without exception, links to a forward button that "states send to a friend".
When asking for referrals always state your privacy policy and opt in policy.
Have a link to your subscription page, so the referral has an option give you're their email address if they are interested.
Always remember it is not you that control the amount of emails you send weekly or monthly.
The secret is to ascertaining how often your recipients want to hear from you.
One effective means of finding how frequent you should send your message is by conducting a survey.
Performing surveys can also help reduce your unsubscribe list.
Here are some things you should never do.
Send a message to someone who has not opted in.
Send messages that do not help solve the recipient's problem or of minimum value content.
Starting a mail campaign without extensive forethought and planning.
In summary email marketing can be a very productive method of getting the right people to your website.
Your success will depend on the size and quality of your list.
Your campaign goal should be to build long term positive relationships with your recipients (not constantly pitching your products, services or ideas).
Your objective should also be solving problems.
Write your messages with emotion and excitement, and be absolutely sure your content has great value to your recipients.
Ask for referrals.