When you want to get a site to the top of the search engine ranking results, you need to concentrate on to types of optimisation, on-page and off-page optimisation.
Web masters can make sure that the on-page sections of a site are 100% correct by making sure you have the correct title tags, ALT tags etc.
The one area in which you can't guarantee success is off-page optimisation.
Off page optimisation is also known as link building.
The link building stage is extremely important if you are going to compete in a highly competitive market place.
This is why SEO's have work.
Without a good link building strategy, it will take you a lot longer to get to the top of the search engine rankings.
It is not as simple as getting hundreds of links from any kind of site though.
I would recommend going for sites which relate to your own website.
This can be a hard task if the only sites which link to your own are competitor sites, they may not want to add your link to their pages.
Try from a different angle, perhaps a supplier would be more willing to give you a link, but then again maybe not! Good places to get links from include the following.
Article sites - such as EzineArticles.
Ezinearticles allow you to have 2 links at the end of your article which can link back to your site.
Blogs - Blogs can often have a comments section.
The comments section can be useful for adding a link to you site, providing it is a useful link relating to the blog.
Did you know that you can set up your own blog on eBay? You can add links to your own blog once it has been set up.
Business Directories - Make sure you submit your site to DMOZ, it is the king of all directories and one you are in here, you will benefit from lots of other links as other directories will use results from DMOZ.
I hope you can see the importance of both on-page and off-page optimisation, they are equally important.
Web masters can make sure that the on-page sections of a site are 100% correct by making sure you have the correct title tags, ALT tags etc.
The one area in which you can't guarantee success is off-page optimisation.
Off page optimisation is also known as link building.
The link building stage is extremely important if you are going to compete in a highly competitive market place.
This is why SEO's have work.
Without a good link building strategy, it will take you a lot longer to get to the top of the search engine rankings.
It is not as simple as getting hundreds of links from any kind of site though.
I would recommend going for sites which relate to your own website.
This can be a hard task if the only sites which link to your own are competitor sites, they may not want to add your link to their pages.
Try from a different angle, perhaps a supplier would be more willing to give you a link, but then again maybe not! Good places to get links from include the following.
Article sites - such as EzineArticles.
Ezinearticles allow you to have 2 links at the end of your article which can link back to your site.
Blogs - Blogs can often have a comments section.
The comments section can be useful for adding a link to you site, providing it is a useful link relating to the blog.
Did you know that you can set up your own blog on eBay? You can add links to your own blog once it has been set up.
Business Directories - Make sure you submit your site to DMOZ, it is the king of all directories and one you are in here, you will benefit from lots of other links as other directories will use results from DMOZ.
I hope you can see the importance of both on-page and off-page optimisation, they are equally important.
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