Social media websites have seen a real surge in popularity in the last ten years to the extent that millions of people around the world belong to them which does provide businesses with amazing opportunities.
If you own your own company or are involved in the marketing of one then you really should be using social media in business and these are a few reasons why.
First of all you are able to kind of build an online fan club for your business and can keep in contact with existing or previous customers as well as being able to market yourself to new people.
It can be extremely targeted and this type of advertising is worth its weight in gold as it can really help you to get new customers within your local area or those who are interested in what it is you have to offer.
By running your own page you are able to advertise your business and any special deals that you have to your captive audience.
They are notified of changes to your page or status updates so you know that everyone is going to be made aware of your new news.
It saves you having to go around everyone individually and hope that they get the message.
It is also a very good place for you to work on building relationships between business and customer.
People love good customer service and if you are showing yourself as taking a real interest in your customers then this reflects well on you in trying to gain new ones who are watching how you deal with people.
You are able to post up images of your business as well as short videos which again are good ways to promote yourself online.
People who are members of your page are more likely to look at it or keep up to date with special dates and offers giving you a better return on your investment than other forms of business.
The return on investment is very good because it does not cost you any money to do this it only costs you some of your time.
You have nothing to lose by even spending just twenty minutes a day expanding your online network but of course if you spend more time on it you are going to get much better results.
By being on these very popular types of websites you are going to give your business and indeed your brand a lot of exposure.
What also helps is that current or previous customers can leave comments on your page so it does act as reviews which can encourage others to perhaps use you for whatever it is you do.
The key to being on social media is to get to a point that other people are talking about your business.
Their friends see that they are on your page and get interested in what it is you do so you end up building your network without you having to do anything else and again this is absolutely free which can only help you in building your business and of course bring you in more income.