Want to know why so many copywriters fail at making their sales copy work effectively? It's impossible to cover all the reasons, but there is one very general and quite large reason which is simply failing to avoid certain kinds of mistakes which is what we're here to talk about.
An effective and experienced copywriter realizes that much better results will occur when the copy addresses product, or service, benefits as opposed to the features. While it's not possible to always exclude features 100% of the time, but you still absolutely must quickly turn those features into great benefits. When it comes to making a decision about buying, people always think about it selfishly, and that's why expressing the benefits will get a better response than features. Before you can effectively talk about the benefits, you need to know all you can about the product, first. It takes some practice, but one thing you can do is list out every conceivable feature you can think of, and then translate them into the benefits. If you can get good at that, then your benefits will be clear and strong, and then your copy will be a bit better for it. People will only buy if they can feel that the product or service will enhance their life in some way.
You'll need to learn how to make the most of the offer. All copywriters work to become skilled at using the most appropriate words. Strong product/service benefit bullets plus a great and solid product offer are two major components of winning copy. You can use benefits bullet points to your advantage by giving your product or service the ability to be recognized in the sea of web businesses.
The copywriter is always faced with the task of achieving a balance with the amount of information included in the sales copy. How can you present an offer that cannot be refused? One time-tested method involves offering great bonuses for ordering. How you make these bonuses different and unique is totally up to you, but remember that your copy will only work when you know how to craft out a great offer.
About the price of your product or service and where you put it is critical. You'll discover that the price is introduced far toward the bottom of your copy and not at the top of it. It would be natural to wonder about that, too. Well for one thing people will leave your site prematurely if they don't like the price. People can always scroll straight to the price, but normally it's closer to the bottom of your letter so they have to at least see the benefits, etc, before reading the price. If you write with the idea that whatever you produce can be edited, then you'll be able to relax more and write with more confidence. Also, make sure your price is clearly mentioned so that your readers won't miss it. Some sales letters make this hard, which is a mistake.
It's easy to easily eliminate conversion killing mistakes simply by increasing your awareness of them. Then, try to remember what they are, and always check your work before publishing.
An effective and experienced copywriter realizes that much better results will occur when the copy addresses product, or service, benefits as opposed to the features. While it's not possible to always exclude features 100% of the time, but you still absolutely must quickly turn those features into great benefits. When it comes to making a decision about buying, people always think about it selfishly, and that's why expressing the benefits will get a better response than features. Before you can effectively talk about the benefits, you need to know all you can about the product, first. It takes some practice, but one thing you can do is list out every conceivable feature you can think of, and then translate them into the benefits. If you can get good at that, then your benefits will be clear and strong, and then your copy will be a bit better for it. People will only buy if they can feel that the product or service will enhance their life in some way.
You'll need to learn how to make the most of the offer. All copywriters work to become skilled at using the most appropriate words. Strong product/service benefit bullets plus a great and solid product offer are two major components of winning copy. You can use benefits bullet points to your advantage by giving your product or service the ability to be recognized in the sea of web businesses.
The copywriter is always faced with the task of achieving a balance with the amount of information included in the sales copy. How can you present an offer that cannot be refused? One time-tested method involves offering great bonuses for ordering. How you make these bonuses different and unique is totally up to you, but remember that your copy will only work when you know how to craft out a great offer.
About the price of your product or service and where you put it is critical. You'll discover that the price is introduced far toward the bottom of your copy and not at the top of it. It would be natural to wonder about that, too. Well for one thing people will leave your site prematurely if they don't like the price. People can always scroll straight to the price, but normally it's closer to the bottom of your letter so they have to at least see the benefits, etc, before reading the price. If you write with the idea that whatever you produce can be edited, then you'll be able to relax more and write with more confidence. Also, make sure your price is clearly mentioned so that your readers won't miss it. Some sales letters make this hard, which is a mistake.
It's easy to easily eliminate conversion killing mistakes simply by increasing your awareness of them. Then, try to remember what they are, and always check your work before publishing.
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