Let's face it, without real estate leads, it would be almost impossible to have a sale.
Leads are the foundation of your business and you need to build a relationship with the people behind those names in your list.
This is so far, a very easy concept to grasp yet could be the most frustrating for any real estate agent, whether you are new to the business or have been dealing with house buyers and sellers for a long time.
Even before you have taken the actual steps in selling a house, you would have gone through everything you need to know about real estate marketing.
Now all you need to do is find prospective sellers of their home and connect them with prospective buyers who want to buy a home.
An easy way to do this is to buy leads.
This has been the practice of many real estate agents and brokers for so long.
However, this is being challenged by other more effective methods.
Put yourself, for example, in the shoes of a prospective buyer or seller and you receive a call from someone you don't know and you haven't actually asked to contact you.
The agent and you are both strangers to each other at this point, and it is hard to trust a stranger, especially these days when scams are being perpetuated left and right.
There will always be a note of desperation for those who do cold-calls to clients, seeking to make a sale.
Now how about making prospective clients contact you instead? Putting your services online can facilitate this plan by letting them know you are there to answer their real estate needs.
Have your presence on the web known so people who are looking for real estate deals can easily contact you and avail of your services.
Through your homepage, let people know you have something valuable to offer and by responding to your website they would gain something exclusively from you which they could not get from other real estate agents.