This article will help you choose a Multi Level Network Marketing company by explaining why it's important to have a consumable product that people want and need.
I was a kid long before Google and Wikipedia were even imagined and the best homes had encyclopedia sets.
There was always a steady stream of door-to-door salesmen coming by offering the encyclopedia sets, which were very expensive.
Selling a nice set of books would bring a nice commission for the sales representative but it left them back at square one, having to find the next customer.
In contrast, the owner of the neighborhood ice cream truck was different.
Even though they came down the street at roughly the same time every day they had an advantage over the encyclopedia sales rep.
: He had a consumable product that everyone wanted! This is the key to choosing a Network Marketing business.
You want a consumable product that everyone wants and needs.
Ideally you want this product to offer one of three things to your customers:

• It's something your customers are already using.
  
• It's something that you can substitute for what they now use.
  
• It's something they need that you can introduce to them.
  

The concept behind MLM (Multi-Level Marketing) and Network Marketing, terms that are essentially synonymous, is that a manufacturer of a product or a service provider create a 'network' of distributors to market their product instead of selling the product through traditional retail outlets or via direct sales.
The term 'multi-level' refers to the layers created as distributors recruit more distributors.
If you are thinking about a home business using the network marketing business model you will find no shortage of companies, or opportunities, available.
One part of your due-diligence is the history and reputation of the company but before you get that far you need to choose a product that you can feel good about endorsing.
Some companies focus more on the business as an income vehicle and the product is an afterthought, a 'front man' so to say, to involve people in the business opportunity.
In making your choice keep these three things in mind: For a sustainable business you want a company that offers a product that people want and need.
Cosmetics, nutritional and weight loss products, financial services and even water are examples of products offered by well-known network marketing companies whose names you'd recognize right away.
To increase your opportunity for success you want to look for a 'mega-trend', a large and growing industry fueled by real, sustainable indicators.
Do your homework.
Every presentation and sales pitch will attempt to convince you of the unparalleled potential of that particular industry.
There is simply too much good information available from reputable sources to confirm if a particular product has the growth potential to qualify as a 'mega-trend'.
You may already be using a product distributed by an MLM opportunity, and this is ideal as being a "product of the product" will simplify promotion.
If not, consider choosing a product you can honestly use and endorse.