There are many benefits of using articles as an internet marketing strategy to increase profits in your business.
This example will blow your mind - how creating 25 articles and social network marketing can generate an additional $30K to your business income.
Let's say you write 5 articles in your first month to get things going.
You need to provide a link in your article resource box to direct your visitors to your offer (such as a free report capture page or sales letter).
And let's assume you have a set of keywords you know are highly targeted for buyers not browsers - people seriously interested in what you have to offer - although keyword research is a huge topic in itself!
You are really looking for keywords within your niche that have fairly low competition and currently do not already bring up web 2.0 properties like articles in the first 1-2 pages of search engine listings. These can be used as a basis for creating unique and valuable content that will get noticed.
Some basic SEO link strategies will help pump more fuel into your pipeline so your articles get picked up even more frequently.
1. Using article submission software you can automate the process of sending your article to many different ezines or article directories. You can use an automated distribution method, such as article submission software tools to create a unique version for each (article leverage) and automate the form filling submission process.
2. You kick start the viral process by pointing at your articles from your blog posts, forum comments, commenting on other blogs, twittering, facebook posts, pinging, RSS and social bookmarking and all those other lovely social tools.
3. You might also make a video around your article topic when you explain and demonstrate the key principles or messages.
4. Upload a link to your article on your web pages or put up a banner or ad on Facebook.
This should take you about an hour per article at the very most.
OK, so now you're getting the word out.
Let's say you generate 15 visitors to each article a week. That's just over two a day, which is quite conservative if you done the above keyword targeting and social marketing.
It's true that the number getting to the bottom and clicking on your resource box link to your website, opt in or offer will certainly depend on whether you've grabbed their attention with a provocative headline and engaging copy.
You could argue that having only 1 or 2 people a day click on your article is hardly worth the effort, since not all will read the whole thing. But you'd be wrong.
Less experienced internet marketers may not see the potential benefits. The clever network marketer have a longer term vision. They know that daily visits can really add up and their strategy is around the 'compound' effect.
Say you continue writing 1 article a week. Afer six months, you will have 25 articles buzzing around the internet.
Let's carry on the calculation assuming two visitors a day click on your article ... that equates to 350 very targeted prospects a week, nearly 1500 each month, who are highly alert to what you are offering, because they have read your article and see you as an authority through your content and social media if you have done this too.
If ultimately, you convert 5% of those visitors ... that's 50 leads or sales for your business. How much did that cost? Nothing - except an hour or so per article and time networking and twittering your link.
You can work out each of your customer's "lifetime value" in terms of profits to your business (taking account of marketing costs and any offers), you can calculate the cost of a new sale or lead ... for this example, let's say it's $50 - you just added $2500 income ... every single month.
Let's put it another way. With 25 articles on the go, your article marketing activity just brought in $30,000.
Bear in mind these figures are fairly conservative as your pipeline grows and you establish your own unique personal brand and online credibility, you should achieve more and more traffic and higher conversions.
Furthermore, the back links to your website or blog domain from your article submissions will help boost your organic listing with Google, Yahoo etc, so you rank higher and get more traffic from the main search engines too.
So is article marketing worth the effort? You bet it is - The bottom line is the value you add to your market as well as the extra profits you generate!
This example will blow your mind - how creating 25 articles and social network marketing can generate an additional $30K to your business income.
Let's say you write 5 articles in your first month to get things going.
You need to provide a link in your article resource box to direct your visitors to your offer (such as a free report capture page or sales letter).
And let's assume you have a set of keywords you know are highly targeted for buyers not browsers - people seriously interested in what you have to offer - although keyword research is a huge topic in itself!
You are really looking for keywords within your niche that have fairly low competition and currently do not already bring up web 2.0 properties like articles in the first 1-2 pages of search engine listings. These can be used as a basis for creating unique and valuable content that will get noticed.
Some basic SEO link strategies will help pump more fuel into your pipeline so your articles get picked up even more frequently.
1. Using article submission software you can automate the process of sending your article to many different ezines or article directories. You can use an automated distribution method, such as article submission software tools to create a unique version for each (article leverage) and automate the form filling submission process.
2. You kick start the viral process by pointing at your articles from your blog posts, forum comments, commenting on other blogs, twittering, facebook posts, pinging, RSS and social bookmarking and all those other lovely social tools.
3. You might also make a video around your article topic when you explain and demonstrate the key principles or messages.
4. Upload a link to your article on your web pages or put up a banner or ad on Facebook.
This should take you about an hour per article at the very most.
OK, so now you're getting the word out.
Let's say you generate 15 visitors to each article a week. That's just over two a day, which is quite conservative if you done the above keyword targeting and social marketing.
It's true that the number getting to the bottom and clicking on your resource box link to your website, opt in or offer will certainly depend on whether you've grabbed their attention with a provocative headline and engaging copy.
You could argue that having only 1 or 2 people a day click on your article is hardly worth the effort, since not all will read the whole thing. But you'd be wrong.
Less experienced internet marketers may not see the potential benefits. The clever network marketer have a longer term vision. They know that daily visits can really add up and their strategy is around the 'compound' effect.
Say you continue writing 1 article a week. Afer six months, you will have 25 articles buzzing around the internet.
Let's carry on the calculation assuming two visitors a day click on your article ... that equates to 350 very targeted prospects a week, nearly 1500 each month, who are highly alert to what you are offering, because they have read your article and see you as an authority through your content and social media if you have done this too.
If ultimately, you convert 5% of those visitors ... that's 50 leads or sales for your business. How much did that cost? Nothing - except an hour or so per article and time networking and twittering your link.
You can work out each of your customer's "lifetime value" in terms of profits to your business (taking account of marketing costs and any offers), you can calculate the cost of a new sale or lead ... for this example, let's say it's $50 - you just added $2500 income ... every single month.
Let's put it another way. With 25 articles on the go, your article marketing activity just brought in $30,000.
Bear in mind these figures are fairly conservative as your pipeline grows and you establish your own unique personal brand and online credibility, you should achieve more and more traffic and higher conversions.
Furthermore, the back links to your website or blog domain from your article submissions will help boost your organic listing with Google, Yahoo etc, so you rank higher and get more traffic from the main search engines too.
So is article marketing worth the effort? You bet it is - The bottom line is the value you add to your market as well as the extra profits you generate!
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