There are many reasons why email marketing is important in maintaining the relevancy of message and managing a good customer relationship with clients and potential buyers. With emails being embarked as one of the most legitimate communications channels on the web, many recipients demand more accrued and relevant information from each blast or email sent. Of course in the real world, no one would expect every message received in your inbox to be relevant or useful. Even though this may be the case, the increase in relevant information received by clients and potential customers from marketing channels will bring the likelihood of patronage and trust.
Email marketers must always take into consideration the response rates brought about by email channels, may it be comparable to direct mail but of course more cost effective and speedy. When embarking on an email marketing campaign it is wise to always ask midway if the email program has fulfilled the condition. The success of an email marketing campaign is of course driven by specific factors: One of these is the response cycle, if it was fast and equates in a matter of hours. The production cost is an important element to put into consideration with a zero printing cost allocation driving the savings pool. Marketing creation and campaign execution should also be short as well as the marketing emails ability to reach a significant percentage of the target market in the period before the offer or product expires or looses luster.
Marketers have also unraveled that emails sent faster and less expensive are more effective because of its obvious subjective claim. The fact of the matter is that several consumers can now easily respond to the products projected in an email as compared to regular mail which takes more time and effort. Of course a consideration in labor costs and upkeep would be attributed to factors considered to track send and analyze campaigns.