Drum and Bass has been a genre firmly in place for decades. Rising from the 90's days of harcore warehouse raves, the genre sub-divided with a sharp rise in popularity at the turn of the millenium. As new genres are thrown into the music industry, it's inevitable to see a turn of fans to the hype, sounds and excitement of these innovations. However, drum and bass is here to stay, with a steady, growing rate of popularity firmly set in stone in the UK. The genre can be continously sub-divided as producers search for uniqueness, but it will always be drum and bass. A genre set well in the underground world, we are lucky to hang onto a style that is not (yet) widely accepted by the masses, not yet destroyed by commercial profit-seekers. Yes, the scene has allowed other genres to collaborate and create mass appealing releases, but there will always be a fan base stuck to its underground expertise. Plus, an accidental comercialised release can been seen in positive light, spreading awareness, providing a welcoming introduction to DnB. But raw, underground talent will always have more loyal, closer supporters than what's above in that shorter-term, commercial cloud.
Any underground sound needs more work for exposure and awareness than a commercially centred set of stakeholders. The country's capital is where most events occur in a heavily populated target market, but finding out key information is still difficult, which comes down to key knowledge on the genres exposure and announcements. There comes a time where fans need a central portal that allows them to discover what's new and old. A marketplace that aggregates individual announcements, allowing any fan, artist, producer, promoter and organiser to come together and discover each other. With a growing userbase of fans searching for upcoming events, informative news, releases and mixes, the suppliers of the industry can grab this exposure and present offerings of interest. The scene is only growing, so let's allow ourselves to facilitate the process of finding out the latest talent this country produces. Let's combine the work of the larger labels with the smaller, less-known ones and create a scene deep with variations of drum and bass.
The mission of 2015? To connect real fans and supporters to real talent. Where close, personal, unique connections will be key to supporting the growth of Drum and Bass London. The scene can only thrive, and an online community that exposes this fantastic genre is a roadmap to connecting those with this niche interest.
Any underground sound needs more work for exposure and awareness than a commercially centred set of stakeholders. The country's capital is where most events occur in a heavily populated target market, but finding out key information is still difficult, which comes down to key knowledge on the genres exposure and announcements. There comes a time where fans need a central portal that allows them to discover what's new and old. A marketplace that aggregates individual announcements, allowing any fan, artist, producer, promoter and organiser to come together and discover each other. With a growing userbase of fans searching for upcoming events, informative news, releases and mixes, the suppliers of the industry can grab this exposure and present offerings of interest. The scene is only growing, so let's allow ourselves to facilitate the process of finding out the latest talent this country produces. Let's combine the work of the larger labels with the smaller, less-known ones and create a scene deep with variations of drum and bass.
The mission of 2015? To connect real fans and supporters to real talent. Where close, personal, unique connections will be key to supporting the growth of Drum and Bass London. The scene can only thrive, and an online community that exposes this fantastic genre is a roadmap to connecting those with this niche interest.
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