All these events and occasions are used to further the interests of the brand and the product by creating an impact that is lasting. Such promotional items can vary from games and toys to useful and much-used items like umbrellas or hats or belts or desk-top items like pens and pen-stands, calculators, paper weights, letter openers, desk organizers or even the diary or desk calendar. Needless to say, all these items have the logo and colors of the company clearly printed or embossed on them.
The price and the usefulness of the product that is used as a Promotional Pens are given primary importance as these points decide the cost of the campaign. However, the more important issue is the impact these freebies are going to produce because it is this impact that decides the success of the campaign. And naturally the success of the campaign is finally the most important factor. Hence, if desk top items are used as promotional items, they should be so chosen that they create the necessary impact but also an apt one.
For example a diary was once an appropriate desk top promotional item but, it is no longer so because most people at work organize their work schedule and keep notes, addresses and other professional and personal information on the laptop or the advanced mobile phone rather than in diaries. It would be foolish to give a business executive a diary as it is not only, not useful but it does not have any recall value any more. Your money has just gone down the drain. In comparison a pen drive or USB drive with your company logo will be a better, cheaper and more useful promotional gift that will also have great recall value.
What was a good promotional desk top item five or ten years ago is no longer so because the way we work and so business has changed drastically over the last decade and what we need on the work desk has also changed over the years. Thus while cost is calculated for a promotional campaign, it is relevant to think of creative ways to keep the campaign alive without exceeding the budget.
It is also good to remember that a work desk carries with it the prestige of the person who is using it. The status of the user and his or her position in the company must be given due credence because the CEO of the company will not use a cheap plastic pen holder when everything else on his desk is made of hand-crafted leather.
The price and the usefulness of the product that is used as a Promotional Pens are given primary importance as these points decide the cost of the campaign. However, the more important issue is the impact these freebies are going to produce because it is this impact that decides the success of the campaign. And naturally the success of the campaign is finally the most important factor. Hence, if desk top items are used as promotional items, they should be so chosen that they create the necessary impact but also an apt one.
For example a diary was once an appropriate desk top promotional item but, it is no longer so because most people at work organize their work schedule and keep notes, addresses and other professional and personal information on the laptop or the advanced mobile phone rather than in diaries. It would be foolish to give a business executive a diary as it is not only, not useful but it does not have any recall value any more. Your money has just gone down the drain. In comparison a pen drive or USB drive with your company logo will be a better, cheaper and more useful promotional gift that will also have great recall value.
What was a good promotional desk top item five or ten years ago is no longer so because the way we work and so business has changed drastically over the last decade and what we need on the work desk has also changed over the years. Thus while cost is calculated for a promotional campaign, it is relevant to think of creative ways to keep the campaign alive without exceeding the budget.
It is also good to remember that a work desk carries with it the prestige of the person who is using it. The status of the user and his or her position in the company must be given due credence because the CEO of the company will not use a cheap plastic pen holder when everything else on his desk is made of hand-crafted leather.
SHARE
