- 1). Conduct a thorough research on the needs of the market. According to Steven Strauss, an internationally recognized author, speaker, columnist, lawyer, and the president of the Strauss Group Inc. in Williamsville, New York, research is necessary to avoid getting into a business that has no market. Put together the needs on a list and start a process of elimination where you discard the ones that are not viable. This depends on the amount of capital required, the expertise, availability of manpower and the number of clients that are available. Also take into consideration the competition in the market and its implications on a new business. If a certain service is full of competitors, then you may be forced to offer services at a low rate in order to penetrate the market.
- 2). Register the business with the relevant authorities, as required by the regulations of your location. After this, shop for a place where you will set up your offices. The office should be in a decent location where there is adequate supply of utilities such as water, electricity and uninterrupted internet. Having an office is important since it gives the business a physical location that can be visited by local clients. A physical address will also add to the confidence and trust of an offshore client who may wish to clarify whether the business is legitimate or not.
- 3). Apply for business from the companies that need your services. This can be done over the Internet or using hard copies. Visit companies and advertise yourself. Have attractive packages to win over customers and retain them. Show a prospect why their company will benefit from giving you their work. Advertise features such as convenience, durability, quality. Maribeth Kuzmeski MBA, the founder of the Red Zone Marketing LLC in Grayslake Illinois and an internationally recognized speaker and media contributor, suggests that you can get clients' attention by offering something that is of real value for free. This will get the clients attention and can win you loyal clients.
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