Often considered as one of the most efficient and an essential integration to digital marketing strategies, social media marketing has grown exponentially in the past decade. It has provided businesses with a seamless platform to communicate directly with the target audience. For the same reason, it has become crucially important for a business to at least have a respectable following, if not be active, on the popular social media channels. Today, the power of social media networking has exceeded that of every other digital marketing tool. It can help reach a broader audience and better connect with clients on the business landscape.
With the rising popularity of social media in every business industry and the massive amounts of monthly average users, social media platforms like Facebook have created glimmering advertising opportunities. And due to all the commercialization, these social networks have developed a trend of altering their advertising and commercial policies every other month. This major trend results in new standards of advertising and ergo, new ways of effective social media marketing. Due to this, social media marketing in 2014 is relatively and dynamically different from the last few years. So, what has changed?
1.Demographics and user profiles: We have a different social platform for different purpose. LinkedIn for professional networking, Twitter for being up-to-date with latest trends, Instagram for sharing photos and Facebook for doing all the above. This has resulted in a rift between online users who prefer one social network over the other. So, identifying your target audience inside out via thorough analysis is a must for effective social media marketing. Approach each network, differently.
2.Rich media: Every social network is emphasizing and encouraging richness in content matter. Facebook has been on a pursuit to find the perfect mix of the user NewsFeed layout and settled for the one that magnifies the attached links. Same is with Twitter and others. This indicates that rich content marketing like video marketing and photo marketing should get a green signal while incorporating with social media strategies. To concretize this theory, you can find many online surveys that have found viewers click video posts more than text.
3.Monitor, measure and act: With many open avenues to pursue on the social landscape, businesses find it difficult to establish their name in the minds of the consumers. On an average, a brand is present on two or more social network and that adds to the situation. Therefore, it becomes crucial to monitor individual posts and interact/reply back with a short time-gap. Using management tools like Hootsuite can help to monitor and measure the efforts and take action. With a collected customer feedback and honest reviews, you can choose to make an informed decision when altering your services and/or products.
Above pointers provide a solid account of changes that have crept in social media marketing in the last few years. These will help you build a better connection between your business and consumers by ensuring that the customer needs are being fulfilled.
With the rising popularity of social media in every business industry and the massive amounts of monthly average users, social media platforms like Facebook have created glimmering advertising opportunities. And due to all the commercialization, these social networks have developed a trend of altering their advertising and commercial policies every other month. This major trend results in new standards of advertising and ergo, new ways of effective social media marketing. Due to this, social media marketing in 2014 is relatively and dynamically different from the last few years. So, what has changed?
1.Demographics and user profiles: We have a different social platform for different purpose. LinkedIn for professional networking, Twitter for being up-to-date with latest trends, Instagram for sharing photos and Facebook for doing all the above. This has resulted in a rift between online users who prefer one social network over the other. So, identifying your target audience inside out via thorough analysis is a must for effective social media marketing. Approach each network, differently.
2.Rich media: Every social network is emphasizing and encouraging richness in content matter. Facebook has been on a pursuit to find the perfect mix of the user NewsFeed layout and settled for the one that magnifies the attached links. Same is with Twitter and others. This indicates that rich content marketing like video marketing and photo marketing should get a green signal while incorporating with social media strategies. To concretize this theory, you can find many online surveys that have found viewers click video posts more than text.
3.Monitor, measure and act: With many open avenues to pursue on the social landscape, businesses find it difficult to establish their name in the minds of the consumers. On an average, a brand is present on two or more social network and that adds to the situation. Therefore, it becomes crucial to monitor individual posts and interact/reply back with a short time-gap. Using management tools like Hootsuite can help to monitor and measure the efforts and take action. With a collected customer feedback and honest reviews, you can choose to make an informed decision when altering your services and/or products.
Above pointers provide a solid account of changes that have crept in social media marketing in the last few years. These will help you build a better connection between your business and consumers by ensuring that the customer needs are being fulfilled.
SHARE
