Business & Finance Careers & Employment

How to Write a Resume Cover Letter That Drives Appointments

Even if you don't yet know how to write a resume cover letter, don't let the requirement be your excuse to provide a weak one.
It's one of only two pages most people (that's a tip for another article) will submit for a job application.
Make yours stand out, and you'll drive phone calls.
Here's just a few ideas of 28 we've discovered for writing super compelling cover letters.
1.
Use your colleagues nice comments directly in your cover letter resume.
No one does this, you say? Great.
They don't get the job either.
Great sales copy is loaded with testimonials because they work.
It's called social proof.
Basically, we care what other people think.
Don't leave it up to your friends to say whatever they want.
Standard testimonials can sound weak.
"I know Dave to be an excellent data analyst and processor.
" Yikes! Try to get something sharper and more conversational.
Better yet, weave short versions of your best testimonials into the story of you.
"One of the most gratifying things a colleague ever said about me was "I haven't been on a project that Sly managed that hasn't come in on time.
" 2.
Get the hiring manager's name! Recruiters are looking for a reason to cull people out.
No contact name is an EASY one.
Don't let it happen.
To get names for your cover letter resume, leverage LinkedIn.
It's the largest networking site for professionals on the planet.
It has over 45 million members in over 200 countries.
You can find business contacts from every Fortune 500 company, but more to the point, you can find the names of people with hiring authority.
Simply search on the company name and then click to drill down for details.
Popular profiles are automatically displayed for staffing, HR, and recruiters.
If you don't know who to contact pick one and ask for the recruiter for the position you want.
As an added bonus, join industry groups.
You can put them in your profile so people will recognize you as a prospect.
And It allows you to send emails directly to people in your LinkedIn group that you wouldn't have access to otherwise.
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