Role of the Communications Representative

• The communications representative supervises the creative staff engaged in the creation of communications material to ensure that it is in line with the accepted standards. It is his responsibility to produce the communications material needed to enable the organization to achieve its goals. With the use of appropriate material, the communications representative has the added responsibility of conveying the organizational mission to shareholders, customers and other interested parties.
  
  

Communications Representative Job Description

• The communications representative is required to work in close contact with the senior management team and the sales and marketing team. He is the point of contact of the organization with the media. The services of the communications representative may also be used in promotional activities such as trade shows, exhibitions, events and direct mail programs.
  
  

Work with Senior Management

• The communications representative works in an advisory capacity to optimize senior management interaction with investors, government agencies and the media. It is the responsibility of the communications representative to draft speeches for senior management and produce fundraising proposals for investors. He may arrange opportunities for senior management contact with the public by setting up appropriate lecture engagements.
  
  

Work with Sales and Marketing

• The communications representative's aim is to offer adequate support to the sales and marketing team by providing appropriate and timely communications material to meet their goals. He is involved in the creative coordination and production of such material in consultation with the marketing and sales manager. This responsibility involves the production of material such as brochures, product information booklets and product inserts. At times, the work may be outsourced and the communication representative has to coordinate with external agencies for timely delivery of quality material. An important responsibility is to evaluate the effectiveness of the communication tool used for a particular assignment for future reference.
  
  

Interaction with Media

• The communications representative drafts press releases and contacts people across various media, who might broadcast the material. The press release issued may be about a new product launch or it may address a public issue such as environment and the organizational policy toward it. The aim is to have constant mention of the company in the media to create a positive perception among the general public.