Home Based Business: Leverage Your Traffic
Another secret of home based business management is to save both time and money by leveraging your traffic. Traffic, whether free or paid, is gold. It's the steam that runs the engine of your home based business. Leveraging your traffic means getting a feedback loop going so that any given visitor to one part of your sales funnel can be channeled toward yet another part of your funnel.
This could mean channeling them to an open opt-in form, another sales page, a backend offer, or even one of your other product sites. The point is that once you've grabbed that visitor, you do everything possible not to let her go. There are two primary ways of doing this:
1.Send all your traffic to your lead-capture page first.
2.Make sure that both your lead-capture page and your sales page have "exit" pop-ups.
Home Based Business: Subscribe, Buy, or Leave
Your visitor is either going to subscribe, buy, or leave. If he buys or subscribes, you've nabbed him! If he tries to leave, however, you need a way to grab his attention one more time. An exit pop-up will allow you to do this. Let's say he sees your lead-capture page but decides he doesn't want to subscribe. This is bad, because now he could walk away for good and never see your sales page.
What do you do? Have your sales page come up in an exit pop-up when he clicks away. The same principle applies to your sales page. Your visitor decides she's not interested for some reason and tries to leave. You hit her with a pop-up that's got a special offer or maybe a time-sensitive one-time offer. Now you've captured her attention one more time and you've got a second chance to leverage profits out of her.
Remember: all of your traffic represents an expenditure of either time or money. It's sweat and equity that you've put into your home based business. Really, you've put in far more effort than your visitor. So you've got to use leverage in order to even the score. Otherwise you end up having to double your efforts, when--if you'd thought to use a pop-up or some other traffic funnel--you could have redoubled your existing results.
I hope this article was helpful and will help you to achieve success. Visit my blog for more home based business tips.
Another secret of home based business management is to save both time and money by leveraging your traffic. Traffic, whether free or paid, is gold. It's the steam that runs the engine of your home based business. Leveraging your traffic means getting a feedback loop going so that any given visitor to one part of your sales funnel can be channeled toward yet another part of your funnel.
This could mean channeling them to an open opt-in form, another sales page, a backend offer, or even one of your other product sites. The point is that once you've grabbed that visitor, you do everything possible not to let her go. There are two primary ways of doing this:
1.Send all your traffic to your lead-capture page first.
2.Make sure that both your lead-capture page and your sales page have "exit" pop-ups.
Home Based Business: Subscribe, Buy, or Leave
Your visitor is either going to subscribe, buy, or leave. If he buys or subscribes, you've nabbed him! If he tries to leave, however, you need a way to grab his attention one more time. An exit pop-up will allow you to do this. Let's say he sees your lead-capture page but decides he doesn't want to subscribe. This is bad, because now he could walk away for good and never see your sales page.
What do you do? Have your sales page come up in an exit pop-up when he clicks away. The same principle applies to your sales page. Your visitor decides she's not interested for some reason and tries to leave. You hit her with a pop-up that's got a special offer or maybe a time-sensitive one-time offer. Now you've captured her attention one more time and you've got a second chance to leverage profits out of her.
Remember: all of your traffic represents an expenditure of either time or money. It's sweat and equity that you've put into your home based business. Really, you've put in far more effort than your visitor. So you've got to use leverage in order to even the score. Otherwise you end up having to double your efforts, when--if you'd thought to use a pop-up or some other traffic funnel--you could have redoubled your existing results.
I hope this article was helpful and will help you to achieve success. Visit my blog for more home based business tips.
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